The show must go on - virtualisation of sport events during the COVID-19 pandemic

Westmattelmann, Daniel; Grotenhermen, Jan Gerrit; Sprenger, Marius; Schewe, Gerhard

doi:10.1080/0960085x.2020.1850186

Cited by 71 publications

(57 citation statements)

References 67 publications

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“…While our conclusions are based on data from Swedish endurance events, we see tendencies of increasing use of digital tools in relation to endurance sport and physical leisure activities (e.g. Loudin 2021;Venter et al 2020;Westmattelmann et al 2021). Indeed, this is also evident in other sports such as professional dart (Davis 2020).…”

Section: Public Health and Sports -A Commercial Or Non-profit Endeavor?mentioning

confidence: 75%

“…We see this digitization strategy as the most interesting in terms of future implications, as it may prove to be a breakthrough for the organization of digital and/or hybrid endurance events. We already see how virtual training and competition have become an important alternative to traditional events during the pandemic, even for professional athletes (Westmattelmann et al 2021). Fast adaptations of similar kind have been pointed out in the case of professional dart with seemingly positive results (Davis 2020), and e-sports have continued to grow during the last year (Ke & Wagner 2020;Kim, Nauright & Chokechai 2020).…”

Section: A Digital Future?mentioning

confidence: 96%

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Keeping Distance? Adaptation Strategies to the Covid-19 Pandemic Among Sport Event Organizers in Sweden

Svensson

Radmann

2021

Journal of Global Sport Management

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sport has often had an important role in times of crisis, but the covid-19 pandemic is another matter. sport was heavily affected world-wide on all levels. in sweden, gathering people for endurance events conflicted with the covid-19 restrictions. some events were cancelled, but many tried to adapt. What adaptation strategies to covid-19 have swedish event organizers used? What role have digital tools played in their adaptation? What economic impacts did these events experience? We argue that the challenges posed by covid-19 have accelerated the digitization of endurance events and highlighted the tensions between commercial and non-commercial actors in sports due to the differences in financial structure and eligibility for economic support. We thereby contribute to the growing research on how sport events in general have been impacted by the covid-19 pandemic, and specifically in the context of sweden's somewhat exceptional response to the pandemic.

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Section: Public Health and Sports -A Commercial Or Non-profit Endeavor?mentioning

confidence: 75%

Section: A Digital Future?mentioning

confidence: 96%

Keeping Distance? Adaptation Strategies to the Covid-19 Pandemic Among Sport Event Organizers in Sweden

Svensson

Radmann

2021

Journal of Global Sport Management

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“…Another main line of research is concerned with the adoption of video gaming elements or content in a range of sporting contexts. This includes the gamification design in sports products such as fitness and fan engagement apps [37,38], and the video-game enhanced physical sports such as virtual sports and sports simulations [39]. Little is known, however, about the convergence of full-fledged video games and traditional sports products.…”

Section: Video Gaming Esports and Convergencementioning

confidence: 99%

Can Esports Substitute Traditional Sports? The Convergence of Sports and Video Gaming during the Pandemic and Beyond

Kim

Daprano

2021

Societies

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This research examines the various ways that video games, particularly esports, have been leveraged for content production and fan engagement (i.e., gamification) in traditional sports during the COVID-19 pandemic, as well as sports fans’ reactions in relation to their motives, points of attachment, and other consumer behavior. The study presents a sports–gaming convergence framework and identifies six popular gamification modes where video games and traditional sports converge during the pandemic. The survey results further reveal that gamification content is not consumed as simply a “substitute” for traditional sports, but instead a complementary yet unique product. In conclusion, we suggest that it is critical to recognize the differences between fans of video games and fans of traditional sports concerning market segmentation. Nevertheless, esports could effectively bridge these two industries and their consumers by enriching the content offering and extending distribution channels.

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“…El instrumento se diseñó considerando las aportaciones de estudios previos (Enhold et al, 2020;Westmattelmann et al, 2020) además de la propia experiencia profesional de uno de los investigadores en el ámbito federativo. La propuesta inicial se compone 43 ítems distribuidos en cuatro dimensiones: i) Factor organizativo (20 ítems); ii) Factor Media y Difusión (ocho ítems); iii) Factor deportivo (seis ítems); y iv) Factor formativo (nueve ítems).…”

Section: Instrumentounclassified

Deporte y regulación: nuevos escenarios y desafíos. Actas del XI Congreso Iberoamericano de Economía del Deporte

Santos¹,

Gabarre²

2021

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The show must go on - virtualisation of sport events during the COVID-19 pandemic

Cited by 71 publications

References 67 publications

Keeping Distance? Adaptation Strategies to the Covid-19 Pandemic Among Sport Event Organizers in Sweden

Keeping Distance? Adaptation Strategies to the Covid-19 Pandemic Among Sport Event Organizers in Sweden

Can Esports Substitute Traditional Sports? The Convergence of Sports and Video Gaming during the Pandemic and Beyond

Deporte y regulación: nuevos escenarios y desafíos. Actas del XI Congreso Iberoamericano de Economía del Deporte

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