The Shot Heard Around the World Wide Web: Who Heard What Where About Osama bin Laden's Death

Kaye, Barbara K.; Johnson, Thomas J.

doi:10.1111/jcc4.12055

Cited by 6 publications

(1 citation statement)

References 27 publications

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“…For the present study, eight of these official team hashtags, such as #Redskins, were tracked and tallied. Other hashtags emerge organically, as a result of celebrity happenings (Marshall, 2014), in response to breaking news (Kaye and Johnson, 2014) or as an activist statement or protest movement (Hull, 2014).…”

Section: Twitter Hashtagsmentioning

confidence: 99%

Hashmoney: exploring Twitter hashtag use as a secondary ticket market price determinant

Pegoraro¹,

O'Hallarn²,

Shapiro³

2018

IJSMM

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The growth and prevalence of sport event ticket transactions on secondary ticket market platforms such as StubHub has led to the creation of a body of academic research studying this new phenomenon. Factors such as team performance and perceptions of fairness have been explored for their relationship with the price of secondary market tickets. This exploratory study introduces a new potential price determinant-social media activity-itself a popular online phenomenon that has inspired considerable academic research. This exploratory study of prices for eight National Football League games adds use of official team hashtags on Twitter to a multiple regression model, controlling for other price determinants established in previous research two models, one to predict prices for tickets sold on StubHub, the second to predict prices for tickets available on StubHub, demonstrate that increased Twitter hashtag use is a significant positive predictor of ticket prices on the secondary market.

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Section: Twitter Hashtagsmentioning

confidence: 99%