This study surveyed Weblog users online to investigate how credible they view blogs as compared to traditional media as well as other online sources. This study also explores the degree to which reliance on Weblogs as well as traditional and online media sources predicts credibility of Weblogs after controlling for demographic and political factors. Weblog users judged blogs as highly credible—more credible than traditional sources. They did, however, rate traditional sources as moderately credible. Weblog users rated blogs higher on depth of information than they did on fairness.

This study surveyed politically-interested Web users online to examine whether they view Web publications as credible as their traditionallydelivered counterparts. Credibility is crucial for the Internet because past studies suggest people are less likely to pay attention to media they do not perceive as credible. This studyfound online media fended to be judged more credible than their traditional versions. However, both online and traditional media were only judged as somewhat credible. ~Htroduction pMcQ,,a,.terly VoI. 75,No.Z S m m 1 9 9 8 325-340

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This study employs an online survey to examine U.S. politically-interested Internet users' perceptions of the credibility of blogs. The article focuses on the influence of blog reliance compared to motivations for visiting blogs in determining blog credibility. The study found that blogs were judged as moderately credible, but as more credible than any mainstream media or online source. Both reliance and motivations predicted blog credibility after controlling for demographics and political variables. Reliance proved a consistently stronger predictor than blog motivations. Also, information-seeking motives predicted credibility better than entertainment ones.

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