“…Importantly, some scholars argued that self‐surveilling the body may not be inherently dangerous (DeVille, Ellmo, Horton, & Erchull, 2015) and that negative consequences associated with self‐objectification occurs through increased body shame, a negative emotion that women feel in relation to the self when cultural standards of beauty are not met (McKinley & Hyde, 1996). In this regard, correlational and experimental research (e.g., Baildon et al, 2021; Greenleaf, 2005; Kilpela et al, 2019; Mehak, Friedman, & Cassin, 2018; Pila, Gilchrist, Huellemann, Adam, & Sabiston, 2021; Schaefer et al, 2018) consistently revealed that self‐objectification in terms of heightened body‐surveillance is strictly related to increased body shame. Of particular interest to our research, Mercurio and Landry (2008) found that self‐objectification was associated with decreased life satisfaction, and this relationship was mediated by increased body shame and, in turn, reduced self‐esteem.…”