The Service Quality of a Feed Industry Company

Abstract

Currently, there are companies that focus only on sales and not on the customer experience, downplaying the impact that service treatment can have, as aspects such as empathy and satisfaction, which are strong determinants in today’s purchasing decision, are not taken into account. The objective of this research was to determine the impact of service quality on companies in the balanced food sector in 2023, under a qualitative approach, with a non-experimental design, of a basic type with a descriptive scope and a case study method. To collect the information, the interview technique was used with a total of 6 participants through open questions. Subsequently, after obtaining information based on the perspectives of the interviewees, it is obtained as a result that there is an impact of service quality on companies in the balanced food sector as long as the public’s expectations are met based on a good product and attention in the service. In conclusion, customers highlight the commitment of companies in terms of service quality, likewise, organizations benefit from obtaining a loyal audience and greater demand in the market.