The dominant view of design in information systems and software engineering, the Rational Design Paradigm, views software development as a methodical, plan-centered, approximately rational process of optimizing a design candidate for known constraints and objectives. This paper synthesizes an Alternative Design Paradigm, which views software development as an amethodical, improvisational, emotional process of simultaneously framing the problem and building artifacts to address it. These conflicting paradigms are manifestations of a deeper philosophical conflict between rationalism and empiricism. The paper clarifies the nature, components and assumptions of each paradigm and explores the implications of the paradigmatic conflict for research, practice and education.Paradigm is consistent with how many product and industrial designers see design -as an amethodical, improvised, emotional process of simultaneously framing the problem and developing solution artifacts for an unstable, ambiguous context. Brooks (2010) identified three "formulations" of the Rational Paradigm:1. the mechanical-engineering view of design as a methodical, orderly process, as described by Pahl and Beitz (1996); 2. the artificial-intelligence view of design as a search for satisfactory alternatives given goals and constraints, by a designer exhibiting "procedural rationality", as formulated by Simon (1996); 3. the managerial view of design as a sequence of weakly-coupled phases, i.e., the Waterfall Model (Royce, 1970).Similarly, at least three formulations of the Alternative Paradigm are evident:1. Reflection-in-Action (RiA) -the view of designer as a "reflective practitioner" alternating between problem framing, adjusting a design concept and evaluating the adjustment's consequences (Schön, 1983); 2. the view of the designer as a creative agent whose attention oscillates between an illdefined problem concept and a tentative solution concept (coevolution), gradually developing an understanding of both (Cross et al., 1992;Dorst & Cross, 2001); 3. the view of design as a political process characterized by interpersonal conflicts, disagreement over goals, politicking and the supremacy of emotional considerations over efficiency (cf. Kling, 1980;Levina, 2005).However, the Rational Paradigm entails more than just methodicalness, rationality, goaldirected search or the Waterfall Model, and the Alternative Paradigm entails more than reflection, creativity, coevolution and politics. While many have contributed to clarifying the two paradigms (e.g. Brooks, 2010;Dorst, 1997;Dorst & Dijkhuis, 1995;Schön, 1983), the exact nature and composition of the two paradigms remains ambiguous. This ambiguity furthermore hinders analysis of how paradigmatic differences affect research, practice and education. Consequently, the purpose of this paper is as follows.Purpose: The purpose of this paper is to clarify the nature and composition of the Rational Design Paradigm and its alternative.Here, a paradigm is a worldview underlying a theoretical discourse (Kuhn, 19...