The Semiofoodscape of Wine: The Changing Global Landscape of Wine Culture and the Language of Making, Selling, and Drinking Wine

Tiefenbacher, John P.; Townsend, Christi G.

doi:10.1007/978-3-030-02438-3_213

Cited by 6 publications

(2 citation statements)

References 93 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Furthermore, it is postulated that the incorporation of female perspectives and tastes in the production and selection of wines can enhance the overall palatability and appeal of wines to a broader consumer base. Tiefenbacher and Townsend (2019) pointed out that wine names had different tendencies in different regions, for example, wine names in the US, Canada and Australia tend to be more creative. During my fieldwork in the Queensland wine region in December 2018, I interviewed Mr E, Sirromet's business development manager, at the cellar door.…”

Section: Chinese Translations Of Western Wine Varietiesmentioning

confidence: 99%

“…This strategic deployment of "jinyu-liangyuan" carries the potential for substantial economic gains, effectively exemplifying how language, in its capacity to facilitate cultural dissemination, can yield benefits for the wine industry. As Tiefenbacher and Townsend (2019) contended, this linguistic innovation "promotes the wine industry by disseminating wine culture. It enhances the mundane consumption of wine" (p. 4106).…”

Section: Chinese Translations Of Western Wine Varietiesmentioning

confidence: 99%

See 1 more Smart Citation

Terroir, Wine Varieties, Brands and Their Translations into Chinese

Niu

2023

IJCETI

View full text Add to dashboard Cite

This paper explores the intricate relationship between terroir (a fundamental concept in viticulture that connects wines to a complex tapestry of factors encompassing place, culture, economy, and society), grape varieties, and wine branding in the Chinese cultural context. It examines how these elements are perceived in both Western and Chinese cultural domains. Terroir is a key element in Western viticulture and grape varieties define wines, thus influencing their identity. To foster familiarity and positive connections with Chinese consumers some Western wine brands have incorporated traditional Chinese cultural elements. Through a comprehensive review of literature, fieldwork and interviews, this study contends that in the Chinese language, viticultural terminology from Western languages can be translated, enriched, and elevated to offer a deeper comprehension of these terms. This research reinforces the idea that terroir can be eloquently conveyed in Chinese, preserving its connotations from the original language. It demonstrates how Chinese translations of wine varieties augment their intrinsic meaning, and how Western wine brands effectively resonate with the Chinese market through auspicious translations. Furthermore, this research argues for the efficacy of fieldwork and interviews as valuable tools for both translation practice and research in this context.

show abstract

Section: Chinese Translations Of Western Wine Varietiesmentioning

confidence: 99%

Section: Chinese Translations Of Western Wine Varietiesmentioning

confidence: 99%