Italy Tasting: Wine, Tourism, and Landscape

Piñeiro, Manuel Vaquero; Tedeschi, Paolo; Maffi, Luciano

doi:10.1007/978-3-031-06097-7_5

Cited by 1 publication

(2 citation statements)

References 32 publications

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“…Specifically, the companies analyzed are mainly located in the Italian provinces of Ancona (6), Ascoli Piceno (6), Macerata (5), and Pesaro and Urbino (1). Most of the companies (11) were founded in the mid to late 1990s; the remaining (7) date back to the first decade of the 2000s. In particular, the older company was founded in 1956 (Company 8), while the younger one in 2016 (Company 2).…”

Section: Profile Of Italian Wine Companiesmentioning

confidence: 99%

“…In Italy, the wine supply chain is one of the cornerstones of the national agri-food system, acting as a driving force for the entire economy and representing, together with pasta, a true symbol of food and wine culture in the world [6,7]. In fact, wine is a country's heritage and an expression of some fundamental aspects of its history and tradition, and the morphological and climatic characteristics of the area make it possible to create and promote quality viticulture thanks also to the cultivation of over 300 different types of wines, widespread in all Italian regions [8].…”

Section: Introductionmentioning

confidence: 99%

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Exploring Italian Wine Companies: A Study of Supply Chain Dynamics, Quality, and Promotion Strategies through Semi-Structured Interviews

Pierli,

Musso,

Murmura

et al. 2023

Foods

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In Italy, the wine supply chain is a cornerstone of the national agri-food system and a driving force for the entire economy. The aim of this study is to map the profile of Italian wine companies through the analysis of multiple case studies. The study focuses specifically on companies in the Marche region, investigating their features and supply chain, with a specific focus on product and system certification adopted, marketing policies implemented, and the businesses’ relationship with institutions. A total of 18 companies participated in the study. The primary data for the research was collected through semi-structured interviews lasting 1 h, based on an interview protocol. The results show that the supply chain for the wine sector is configured to be short, even when cooperatives act as an aggregator. The small size and limited financial resources make it particularly difficult to promote the wine outside its reference context, and there is a lack of a network strategy at the local level. Many companies consider organic certification a disadvantage since it tends to homologate production to the large wine industries, making the product’s naturalness, typicality, and craftsmanship disappear.

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