Spatial and temporal emission spectroscopic measurements are reported for a low-power, rf capacitively coupled barrier discharge operated at reduced pressure in oxygen. Unique spatial distributions are recorded for O I and O II transitions, and the temporal relations between the rf field and emission from specific transitions of both O and 0+ indicate a close phase correlation. In order to explain these observations, a model is proposed which does not depend upon the conventional view of a plasma sheath region and positive column in the discharge.Instead, the rf field accelerates the electrons near the wall in a swarm, which collides inelastically in a small volume at a fixed distance from the wall and produces the observed radiation patterns.