The Self-Concept in Relation to Product Preference and Purchase Intention

Sirgy, M. Joseph

doi:10.1007/978-3-319-10966-4_94

Cited by 50 publications

(55 citation statements)

References 14 publications

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“…Individual self-concept is the reflection of self-congruity that consumers will purchase a product that is congruent with their self-images. Furthermore, the studies prove that self-congruity influences purchase intention (Sirgy, 1980). Thus, this paper is intended to identify how selfcongruity influence purchase intention.…”

Section: Studies On Self-congruity and Purchase Intentionmentioning

confidence: 99%

Cosmetic for Modern Consumer: The Impact of Self-Congruity on Purchase Intention

Khalid

Wel

Alam

et al. 2018

International Journal of Asian Social Science

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Article HistorySelf-congruity theory is remarkable link with attitude and purchase intention to determine the consumer behavior in purchasing cosmetic products. This study will determine the impact of self-congruity and attitude on purchase intention. The application of self-congruity theory is extensively studied; however, the focus on cosmetic products is rather limited. A total of 171 data were collected from respondents for this study that has experience in purchasing cosmetic product. The finding from the Smart PLS had identified that self-congruity and attitude significantly influences consumer purchase intention for cosmetic product. Therefore it is enthralling to deliberate the implication of self-congruity and attitude on purchase intention for cosmetic products.

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Section: Studies On Self-congruity and Purchase Intentionmentioning

confidence: 99%

Cosmetic for Modern Consumer: The Impact of Self-Congruity on Purchase Intention

Khalid

Wel

Alam

et al. 2018

International Journal of Asian Social Science

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“…Self-image/product-image congruity specifically refers to the match or mismatch of one or more actual selfimage, ideal self-image, social self-image, or ideal social self-image with the corresponding personality images of the designated product. The match between actual self-image and product image has been referred to as "self-congruity"; between ideal self-image and product image", "ideal congruity"; between social self-image and product image as "social congruity"; and between ideal social self-image and product image as "ideal social congruity" [6,[34][35][36].The issue whether product image interact with one or more selfperspectives such as, the actual self-image, ideal self-image, social self-image, and the ideal social self-image has been addressed by Sirgy (1981b, d) [31,37]. Many studies have treated self-image/productimage congruity only and exclusively in terms of a single congruity effect, namely self-congruity (that is, involving only the actual selfimage) [23,[38][39][40][41].…”

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confidence: 99%

Actual Self-Image, Ideal Self-Image and the Relation between Satisfaction and Destination Loyalty

Abdallat¹

2012

J Tourism Hospit

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Research ProblemThe model identifies factors that are likely to affect the development of the destination visitor image, such as destination location, and other destination environment cues. In addition, factors that are likely to moderate and mediate the relationship between self-congruity and travel behavior are identified and explained.Consumer research has shown that a consumer's attitude toward a product (and product purchase) is influenced by the matching of the product user image with the consumer's self-concept [1]. Indeed, consumer research has had a long tradition of addressing how selfconcept is used as a cognitive referent in evaluating symbolic cues. Product symbolic cues refer to stereotypic images of users of a product or store (example sexy, classy, fashionable, young). The same can be said in relation to a tourist's attitude toward a destination (and travel behavior). That is, tourists perceive destinations differently in terms of the destination's typical clientele or visitors. This stereotypic image of the kind of people who typically visit a given destination is referred to here as destination visitor image.The greater the match between the destination visitor image and the tourist's self-concept, the more likely it seems that the tourist has a favorable attitude toward that destination (and the more likely it seems that the tourist would visit that destination). This matching process is referred to as self-congruity. Objectives of the study: 2. To determine the relationship between self-congruity on satisfaction that will lead to destination loyalty, which subsequently has direct implication on tourism development. Scope of the StudyThe focus of this research was to determine and investigate the effects of self-congruity, the match between the visitors' destination image and tourists' self-concept (actual, ideal) on satisfaction and destination loyalty of tourist. Penang was chosen as the case study to examine these issues; used earlier on Penang is a portent tourist destination and new knowledge would contribute to sustainable tourism in the state. The respondents were randomly selected and self-administered questionnaires were distributed to them at Penang airport. Significance of the StudyThis study aim was to examine the effect of self-congruity on satisfaction and destination loyalty of tourist particularly with impact to Penang.Self-congruence is a significant area of research in consumer behavior/marketing, because it provides the marketing manager with strategic insights concerning positioning and advertising research and may also serve as a basis for market segmentation. It is important to note that because self-congruity involves a process of matching a AbstractPast research efforts in the tourism industry focused on what tourists buy, when they buy, where they buy, and how they buy, but not so much on why they buy. This question of "why" brings us to a micro-level analysis tourism development. In this context among other things, the literature explains the self concept literature ...

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“…Based on the self-congruity theory, previous research (e.g. Aaker, 1997;Graeff, 1996;Malhotra, 1998;Belk, 1988;Sirgy, 1980Sirgy, , 1982Sirgy, , 1986O'Cass and Lim, 2001) suggests that individuals tend to prefer the brands whose characteristics are congruent with their own personality traits. This argument is based on the idea that individuals can enhance their self-image through the images of the brands they prefer (Rio et al, 2001).…”

Section: Brand Associationsmentioning

confidence: 99%

Are Consumers Really Willing to Pay More for Favorable Brand Associations The Moderating Role of Product Value and Product Risk Level

Bayraktar¹

2015

eab

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Despite the prolific research on the effect of brand associations on consumer product evaluations, the price-related consequences remain neglected. This study seeks to explain the effect of brand associations on consumers' willingness to pay (WTP) a price premium. Moreover, it attempts to explain whether this effect is moderated by product value and product risk level. Utilizing data from both US and Turkey, this study shows that brand associations significantly and positively influence consumers' WTP. It suggests that favorable brand associations also have price-related consequences. Furthermore, the results suggest that consumers are willing to pay a price premium for favorable brands more for products that have high value and risk level.Keywords: Brand associations, willingness to pay, ANM model, equity theory, structural equation modeling ÖZETMarka çağrışımlarının tüketici ürün değerlendirmelerine etkisi üzerine çok sayıda çalışma olmasına rağmen, fiyatla ilişkili sonuçlar ihmal edilmiştir. Bu çalışma, marka çağrışımlarının tüketicilerin prim fiyatı ödemeye isteklilikleri üzerine etkisini açıklamayı amaçlamaktadır. İlaveten bu çalışma, ürün değeri ve ürün risk düzeyinin bu etki üzerinde düzenleyici rol oynayıp aynamadığını açıklamaya çalışmaktadır. Amerika ve Türkiye'den elde edilen verileri kullanan bu araştırma göstermiştir ki marka çağrışımları tüketicilerin ödeme isteğini anlamlı ve pozitif bir şekilde etkilemektedir. Ayrıca sonuçlar, ürün değeri ve risk düzeyi yüksek olduğunda tüketicilerin pozitif çağrışımlara sahip markalar için prim fiyatı ödemeye daha çok istekli olduğunu göstermiştir.

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The Self-Concept in Relation to Product Preference and Purchase Intention

Cited by 50 publications

References 14 publications

Cosmetic for Modern Consumer: The Impact of Self-Congruity on Purchase Intention

Cosmetic for Modern Consumer: The Impact of Self-Congruity on Purchase Intention

Actual Self-Image, Ideal Self-Image and the Relation between Satisfaction and Destination Loyalty

Are Consumers Really Willing to Pay More for Favorable Brand Associations The Moderating Role of Product Value and Product Risk Level

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