The Science of Orality: Implications for Rhetorical Theory

Lunceford, Brett

doi:10.1080/15358590701211142

Cited by 11 publications

(4 citation statements)

References 43 publications

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“…Also, if we were only to map the human brain, we are missing the rest of the body's role in cognition; thinking-and certainly emotion-is not something that takes place in the brain alone [1,45]. Indeed, even something as seemingly mundane as listening to someone talk is an incredibly complicated process [46].…”

Section: Conclusion and Possibilitiesmentioning

confidence: 99%

Love, Emotion and the Singularity

Lunceford

2018

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Proponents of the singularity hypothesis have argued that there will come a point at which machines will overtake us not only in intelligence but that machines will also have emotional capabilities. However, human cognition is not something that takes place only in the brain; one cannot conceive of human cognition without embodiment. This essay considers the emotional nature of cognition by exploring the most human of emotions—romantic love. By examining the idea of love from an evolutionary and a physiological perspective, the author suggests that in order to account for the full range of human cognition, one must also account for the emotional aspects of cognition. The paper concludes that if there is to be a singularity that transcends human cognition, it must be embodied. As such, the singularity could not be completely non-organic; it must take place in the form of a cyborg, wedding the digital to the biological.

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Section: Conclusion and Possibilitiesmentioning

confidence: 99%

Love, Emotion and the Singularity

Lunceford

2018

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“…Ekpe (1997, p. 4) submits that rhetoric is "a process, an art, a finished work, a complex of relationships which depends on a skilful use of language in its oral or written form, in private and in public situations, guided by high ethical standards for the purpose of influencing the behaviour of an audience or listeners or readers in observable, discernible and perceptible ways for their own good." Lunceford (2007) is of the view that rhetoric is based on a belief that language can alter our perceptions and in so doing persuades us to carry out certain actions. Also, Howard (2010) opines that rhetoric is "the art or study of writing or speaking effectively or persuasively."…”

Section: Introductionmentioning

confidence: 99%

Rhetorical Strategies in Selected Nigerian Print Media Advertisements

Ghevolor,

Bassey,

Ekpang

2023

ELR

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The study “Rhetorical strategies in selected Nigerian print media advertisements” sought to investigate the interconnectedness between rhetoric and advertising. Privileging Aristote’s theory of rhetoric (1991), Halliday’s (2014) Systemic Functional Linguistics (SFL) and van Dijk’s (1993) Socio-Cognitive Approach (SCA) as theoretical frameworks, the study which adopted a descriptive qualitative case study research design and a purposive data collection method carried out a linguistic stylistic analysis as well as a critical discourse analysis of the selected data. The findings from the linguistic stylistic analysis showed that advertisers deploy various attractive and attention-seeking rhetorical strategies at the different levels of linguistic analysis in order to grab the interest and attention of the listener, while the critical discourse analysis revealed that the rhetorical strategies are employed as persuasive devices to cause a change in the buying choices and behaviour of customers. The critical discourse analysis further revealed that the advertisements aside selling a product also communicate socio-cultural values and ideologies. The study concluded amongst other things that rhetoric is a significant component of advertising and that the rhetorical strategies prevalent in the linguistic analysis of the advertisements function as persuasive elements that inform about the availability of goods and services as well as function in transmitting the socio-cultural values and ideologies of the environment in which they are created.

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“…Condit, 1996;Gibbons, 2007;Graham, 2009;Johnson, 2008), but also as a conceptual resource (eg. Davis, 2008;Fahnestock, 2005;Lunceford, 2007;Pruchnic, 2008). Even in 1990, it was already possible for Jeffrey Walker to observe that, "Periodically in recent years, neurological research has been invoked as an emerging and important source of knowledge for the rhetorician" (Walker, 1990, 301; for example, see Gregg, 1984).…”

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confidence: 99%

A Neurorhetoric of Incongruity

Gibbons

2018

Poroi

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The Science of Orality: Implications for Rhetorical Theory

Cited by 11 publications

References 43 publications

Love, Emotion and the Singularity

Love, Emotion and the Singularity

Rhetorical Strategies in Selected Nigerian Print Media Advertisements

A Neurorhetoric of Incongruity

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