Rhetorical Strategies in Selected Nigerian Print Media Advertisements
Asa John Ghevolor,
Victor Offiong Bassey,
Juliet Nkane Ekpang
Abstract:The study “Rhetorical strategies in selected Nigerian print media advertisements” sought to investigate the interconnectedness between rhetoric and advertising. Privileging Aristote’s theory of rhetoric (1991), Halliday’s (2014) Systemic Functional Linguistics (SFL) and van Dijk’s (1993) Socio-Cognitive Approach (SCA) as theoretical frameworks, the study which adopted a descriptive qualitative case study research design and a purposive data collection method carried out a linguistic stylistic analysis as well… Show more
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