The Roles of Perceived Innovativeness in Creating Visitors’ Citizenship Behaviors at an International Game Exhibition

Choi, Sung-Hwan; Ahn, Young-joo; Kim, Insin

doi:10.3390/su12124950

Cited by 3 publications

(1 citation statement)

References 75 publications

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“…However, value co-creation behavior may increase when customers are involved in innovative service processes (Yen et al, 2020). According to Choi, Ahn, and Kim (2020), a South Korean gaming exhibition study demonstrates that customers who perceive innovation in service will exhibit increased customer citizenship behavior toward both fellow customers and providers. Meanwhile, another study conducted in Hungary by Ida (2017) with generations X and Y as the sample indicates a positive correlation between customer involvement in service and value co-creation behavior.…”

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confidence: 99%

The Roles of Customer Perception of Innovativeness and Engagement on Loyalty through Value Co-creation Behaviors: The Case of Food-delivery Service

Paringan

Novani

2022

Binus Business Review

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The food delivery service that has gained popularity over the last few years should preserve its competitiveness by developing customer satisfaction and loyalty through customer value co-creation behaviors. However, there is still limited literature on understanding the antecedents and implications of customer value co-creation behavior in the service industry. The research aimed to evaluate the effect of customer perceptions of innovativeness and customer engagement on value co-creation behavior. Also, this study wants to reveal the relationship between value co-creation behavior on customer satisfaction and loyalty in food delivery services, using Service-Dominant (S-D) logic perspective. A survey of Indonesian GoFood customers was conducted through an online questionnaire. Then, 349 complete responses were empirically analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The findings reveal that customer engagement and perceived innovativeness affect customer value co-creation behavior. However, customer participation does not immediately increase customer loyalty. Instead, it must be accompanied by an increase in customer satisfaction. By investigating the antecedents and implications of value co-creation behavior among food delivery service users, the research provides practitioners with viable business strategies for maximizing customer loyalty by evaluating service innovation and the customers' behavior in co-creation value. Moreover, the research contributes to the theoretical development of customer value co-creation behaviors and the foodservice business.

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Section: Introductionmentioning

confidence: 99%

The Roles of Customer Perception of Innovativeness and Engagement on Loyalty through Value Co-creation Behaviors: The Case of Food-delivery Service

Paringan

Novani

2022

Binus Business Review

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Trade show performance evaluation based on stakeholder theory: A case study of trade shows in Changsha, China

Wang,

Cai

2024

Journal of Tourism Research

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A performance evaluation index system is built in this paper with four dimensions (service performance, sales performance, behavioral performance, and social performance) and 14 criteria considering the requirements of key stakeholders. The BWM‐CRITIC‐TOPSIS model is then developed for a comprehensive trade show performance evaluation. An illustrative application is carried out based on four trade shows held in Changsha, China, to demonstrate the validity and acceptability of the proposed evaluation index system and model. Findings indicate that social performance is assigned the highest weight coefficient: it is considered to be the essential criterion that constrains the performance level. The evaluation results show that the overall performance levels of the sampled trade shows increased from 2022 to 2023 and have gradually recovered from the COVID‐19 crisis. Their adaptability and flexibility in response to changing surroundings could be enhanced by meeting various stakeholders' expectations, which is also essential for improving their own resilience.

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The Effect of Brand Image on Behavioral Intention in the Context of Perceived Corporate Social Responsibility and Innovation within Sustainable Apparel Brands

ALTUN¹,

Çağlıyan

2023

Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

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Günümüzde yaşanan yoğun rekabet ortamında sürdürülebilirlik çalışmaları, markaların rakiplerinden farklılaşabilmesini sağlamada büyük önem kazanmıştır. Sürdürülebilirlik faaliyetlerinin başarısının, kurumsal sosyal sorumluluk ve yenilikçilik uygulamalarının kullanılmasıyla doğrudan ilgili olduğu görülmektedir. Tekstil ve hazır giyim sektöründe faaliyet gösteren markaların da son zamanlarda sürdürülebilirlik, yenilikçilik ve kurumsal sosyal sorumluluk gibi faaliyetlere daha fazla önem verdiği görülmektedir. Markaların yapmış oldukları bu faaliyetlere yönelik tüketicilerin algı ve yaklaşımlarını tespit etmek bu çalışmanın temel motivasyonunu oluşturmaktadır. Bu çalışmada, markaların sürdürülebilirlik çerçevesinde yaptığı faaliyetlerin, işletmelere sağladığı faydalar irdelenmiş olup tüketici perspektifinden algılanan kurumsal sosyal sorumluluğun ve algılanan yenilikçiliğin marka imajına, marka imajının da davranışsal niyet üzerindeki etkilerinin ne yönde olduğu araştırılmıştır. Bu bağlamda Ankara’da bulunan bir üniversitede öğrenim gören öğrencilere anket uygulanarak saha araştırması yapılmıştır. Araştırma modelinde yer alan değişkenler için korelasyon ve regresyon analizlerinden yararlanılmıştır. Araştırma sonucunda tüketicilerin sürdürülebilir giyim markalarından algıladığı kurumsal sosyal sorumluluğun ve yenilikçiliğin marka imajına, marka imajın ise davranışsal niyet üzerinde pozitif etkisi olduğu tespit edilmiştir.

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The Roles of Perceived Innovativeness in Creating Visitors’ Citizenship Behaviors at an International Game Exhibition

Cited by 3 publications

References 75 publications

The Roles of Customer Perception of Innovativeness and Engagement on Loyalty through Value Co-creation Behaviors: The Case of Food-delivery Service

The Roles of Customer Perception of Innovativeness and Engagement on Loyalty through Value Co-creation Behaviors: The Case of Food-delivery Service

Trade show performance evaluation based on stakeholder theory: A case study of trade shows in Changsha, China

The Effect of Brand Image on Behavioral Intention in the Context of Perceived Corporate Social Responsibility and Innovation within Sustainable Apparel Brands

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