The roles of geographic indication and ethnocentrism in the preferences of Central European spirit consumers: The case of pálinka

Maró, Zalán Márk; Balogh, Péter; Czine, Péter; Török, Áron

doi:10.1016/j.foodqual.2023.104878

Cited by 8 publications

(6 citation statements)

References 58 publications

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“…Moreover, Prentice and Handsjuk (2016) showed that branding, which was measured with one statement each measuring the trustworthiness, reputation and history of a brand, directly (and indirectly) and positively influenced the purchase frequency of vodka. Mucha et al (2022) note that for national alcoholic beverages (especially pálinka), it would be important to examine brand-related behavior, also, in their current research on pálinka, Maró et al (2023) proved that the brand is particularly important when it comes to consumer preference. These studies address branding only in general terms.…”

Section: Aim Of Researchmentioning

confidence: 85%

How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?

Temesi,

Lakner,

Unger-Plasek

2023

IJWBR

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Purpose This study investigated the factors of brand-related behavior, such as brand schematicity (BS), brand relevance in category (BRiC) and brand loyalty (BL), to clarify how they influence customer purchasing behavior regarding alcohol and other beverages. This study aims to provide insights that may benefit corporate and regulatory sectors regarding brand-related customer behavior and increases/decreases in alcoholic beverage purchases. Design/methodology/approach This study included a sample of 501 Hungarian participants, representative of the population in many respects. The author constructed a model using partial least squares structural equation modeling with data collected from internationally validated scales. Findings The findings of this study reveal that BL or BRiC do not positively and directly influence purchase frequency in the beer, wine and pálinka categories; however, their purchase frequency is significantly and positively influenced by BS. Additionally, the degree of BS was somewhat above average for alcoholic beverages compared to nonalcoholic beverages; it was also slightly higher for beer than for wine and pálinka. Originality/value To the best of the authors’ knowledge, this is the first study to examine the three brand-related factors of customer behavior, analyze their connections and clarify their effects on alcoholic beverage purchases. BS is a relatively new factor; to the best of the authors’ knowledge, no other study to date has measured the extent of BS and its association with beverage-related customer behaviors. Future studies can compare this study’s findings on the level of BS for eight alcoholic and nonalcoholic beverages. To the best of the authors’ knowledge, this study is also the first to investigate brand-related customer behavior regarding pálinka.

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Section: Aim Of Researchmentioning

confidence: 85%

How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?

Temesi,

Lakner,

Unger-Plasek

2023

IJWBR

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“…Current research indicates that sociodemographic characteristics, such as gender, age, income, education level, and family size, can influence consumer preferences and purchasing decisions (Krystallis and Ness, 2005 ; El Hadad-Gauthier et al, 2022 ). In addition, personal beliefs, consumption habits, risk preferences, emotional tendencies, culture, and historical experiences also influence consumers' attitudes and willingness to pay a premium for geographical indication products (Fernández-Ferrín et al, 2019 ; Maró et al, 2023 ).…”

Section: Conceptual Background and Hypothesis Developmentmentioning

confidence: 99%

Abstract or concrete? The impact of regional typicality and advertising appeal types on consumption intention toward geographical indication products

Wang,

Xu,

et al. 2024

Front. Psychol.

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The essential characteristic of geographical indication products is the association of the products with their region of origin. However, consumers have different associations between products and their region of origin (i.e., different regional typicality) according to different geographical indication products. In this regard, this research aims to explore how to adopt supporting advertising appeal types to improve consumers' attitudes and intentions toward geographical indication products with different regional typicality. To this end, this article proposes and tests the interaction between regional typicality and advertising appeal types on consumption intention toward products and the underlying mechanism and boundary conditions of this effect. Using three studies, this research finds that the adoption of abstract (vs. concrete) appeal is more likely to enhance consumption intention toward products when the geographical indication products have high regional typicality. Moreover, the reverse is true when the geographical indication products have low regional typicality. Furthermore, the results show that processing fluency mediates the interaction effect. In addition, the high (low) regional typicality and abstract (concrete) appeal on consumption intention toward products are more significant in the distant (close) spatial distance condition. In this way, this research provides a new perspective for studying consumer behavior with respect to geographical indication products and has implications for promoting the sales of geographical indication products and enhancing the brand value of geographical indication.

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“…Current research indicates that sociodemographic characteristics, such as gender, age, income, education level, and family size, can influence consumer preferences and purchasing decisions (Krystallis and Ness, 2005;El Hadad-Gauthier et al, 2022). In addition, personal beliefs, consumption habits, risk preferences, emotional tendencies, culture, and historical experiences also influence consumers' attitudes and willingness to pay a premium for geographical indication products (Fernández-Ferrín et al, 2019;Maró et al, 2023).…”

Section: Consumer Behavior Concerning Geographical Indication Productsmentioning

confidence: 99%

What determines green purchase behavior?

2024

Frontiers Research Topics

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Frontiers is more than just an open access publisher of scholarly articles: it is a pioneering approach to the world of academia, radically improving the way scholarly research is managed. The grand vision of Frontiers is a world where all people have an equal opportunity to seek, share and generate knowledge. Frontiers provides immediate and permanent online open access to all its publications, but this alone is not enough to realize our grand goals. Frontiers journal seriesThe Frontiers journal series is a multi-tier and interdisciplinary set of openaccess, online journals, promising a paradigm shift from the current review, selection and dissemination processes in academic publishing. All Frontiers journals are driven by researchers for researchers; therefore, they constitute a service to the scholarly community. At the same time, the Frontiers journal series operates on a revolutionary invention, the tiered publishing system, initially addressing specific communities of scholars, and gradually climbing up to broader public understanding, thus serving the interests of the lay society, too. Dedication to qualityEach Frontiers article is a landmark of the highest quality, thanks to genuinely collaborative interactions between authors and review editors, who include some of the world's best academicians. Research must be certified by peers before entering a stream of knowledge that may eventually reach the public -and shape society; therefore, Frontiers only applies the most rigorous and unbiased reviews. Frontiers revolutionizes research publishing by freely delivering the most outstanding research, evaluated with no bias from both the academic and social point of view. By applying the most advanced information technologies, Frontiers is catapulting scholarly publishing into a new generation. What are Frontiers Research Topics?Frontiers Research Topics are very popular trademarks of the Frontiers journals series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area.

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The roles of geographic indication and ethnocentrism in the preferences of Central European spirit consumers: The case of pálinka

Cited by 8 publications

References 58 publications

How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?

How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?

Abstract or concrete? The impact of regional typicality and advertising appeal types on consumption intention toward geographical indication products

What determines green purchase behavior?

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