This study examined the principles of distributive justice held by male and female coaches and athletic administrators from all three NCAA divisions in allocating resources within athletic departments. A total of 328 subjects from Divisions I, II, and III responded to the instrument, which contained 12 scenarios describing situations of either distribution or retribution of three different resources-—money, facilities, or support services. The eight allocation principles listed under each scenario were (a) equality of treatment, (b) equality of results, and (c) equality of opportunity; contributions based on (d) productivity, (e) spectator appeal, (f) effort, and (g) ability; and (h) need. In each distributive situation, subjects were asked to rate the justness of each allocation principle and to choose one of the eight principles for implementation. All subgroups rated equality of treatment, need, and equality of results as the most just and the other principles as relatively unjust. These principles were also the principles most frequently chosen by subjects for implementation.