The Role of User-Generated Content in Tourists' Travel Planning Behavior

Uso e Influência das Mídias Sociais no Planejamento de Viagens: um estudo quantitativo

“…Entre as temáticas pesquisadas, é reconhecida a influência da individualidade dos mercados em função das caraterísticas culturais locais (Gretzel et al, 2008). Fotis, Buhalis e Rossides (2012) contrapõem os resultados de sua pesquisa, realizada com a população da antiga União Soviética, aos indicadores encontrados por Cox et al (2009) referentes ao uso e à confiabilidade nas mídias sociais entre australianos. No estudo de Cox, os dados demonstraram que os turistas usam as ferramentas on-line predominantemente antes da viagem, após a escolha do destino, e que são fontes de informação menos confiáveis que as tradicionais (sites oficiais do destino ou agências de viagem).…”

“…Fases do processo de planejamento da viagem e tipos de uso Em estudos sobre o processo de planejamento, Cox et al (2009) sugerem um modelo adaptado para o consumo de viagens em três etapas (Figura 1): a primeira seria o período de "Pré-viagem", fase de reconhecimento e pesquisa de informações a fim de minimizar os riscos e fomentar a decisão adequada a partir de diferentes fontes; a segunda seria o "Durante", o próprio processo da viagem; e a terceira, "Pós-viagem", fase de avaliação.…”

Social Media Use and Impact during the Holiday Travel Planning Process

“…Vermeulen & Seegers (2009) studied consumer reviews' impacts on choice of accommodation and found that the consideration of a hotel is enhanced by exposure to both negative and positive consumer reviews. In their attempt to reveal the role of social media throughout the travel planning process, Cox, Burgess, Sellitto, & Buultjens (2009) found that social media are mostly used before the trip, while during and after the trip their use was very limited. More specifically, social media were primarily used after the holiday destination choice rather than during the evaluation of destination choices.…”

User-Generated Content and travel planning: An application of the Theory of Planned Behavior

“…However, when it comes to the travel and tourism sector, there is a scarcity of more comprehensive studies on customers' online purchase behaviors, particularly in the accommodation sector (Kim, Ma, & Kim, 2006). Little is known about what motivates travelers to follow the advice obtained in an online travel community (Casaló et al, 2011), and little is known about the role that UGC has in the users' travel behavior and their decision-making processes (Cox et al, 2009;Vermeulen & Seegers, 2009). Chen (2009) further asserts that the research on online consumer behavior needs a more comprehensive model, describing not only the effect of personal beliefs, but also the impacts of social norms and personal behavioral control on intention in the online context.…”

“…However, little is known about the impact that UGC has on travel behavior and decisionmaking (Cox, Burgess, Sellito, & Buultjens, 2009;Vermeulen & Seegers, 2009). So what are the factors that influence and encourage people to use UGC when making travel plans?…”