“…It was also important that the analysed companies conducted pro-ecological initiatives, understanding not only the legitimacy of their implementation in the area of current environmental threats, but also seeing the environmental benefits (e.g., reduced pollution) and economic benefits (e.g., revenue and profit growth). Ultimately, as indicated in the literature, the public perception of corporate environmental activities plays a very important role, because without the environmental awareness of consumers, the undertaken initiatives do not have to be effective eventually (Rodríguez-García et al, 2019;Wierzbiński et al, 2021). Similarly, initiatives aimed at staff environmental education are important factors throughout the process of production, so the motivation of companies in this area is most desirable (Safari et al, 2018;Uddin, 2021).…”