2019
DOI: 10.18778/0208-6018.341.09
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The Role of Technology in Supporting Communication for Real Estate Agents – Evaluation of the Phenomenon

Abstract: Globalization and the development of modern information technology have contributed to the higher importance of communication technological support and its use between the client and the entrepreneur in the service industry. Such tendencies also apply to real estate companies, in particular to real estate agents and brokers. The purpose of this article is to identify the level of service adaptation of the real estate brokerage industry to the general tendencies characterizing the service sector. Two re… Show more

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Cited by 2 publications
(1 citation statement)
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“…The real estate industry is no exception to this new element, and it is starting to change the conduct of how the business process is being implemented in the entire supply chain of the industry. Such trends also apply to enterprises related to the real estate market, in particular real estate brokerage (Lizam 2019;Zalewska-Turzyńska & Miklaszewska, 2019). The real estate industry has always been an "information business" with high transaction costs and considerable inefficiency due to the difficulties in assessing what to do in markets where assets are heterogeneous and trading infrequent (Ullah & Sepasgozar, 2020;Kummerowa & Lunb, 2005).…”
Section: Literature Reviewmentioning
confidence: 99%
“…The real estate industry is no exception to this new element, and it is starting to change the conduct of how the business process is being implemented in the entire supply chain of the industry. Such trends also apply to enterprises related to the real estate market, in particular real estate brokerage (Lizam 2019;Zalewska-Turzyńska & Miklaszewska, 2019). The real estate industry has always been an "information business" with high transaction costs and considerable inefficiency due to the difficulties in assessing what to do in markets where assets are heterogeneous and trading infrequent (Ullah & Sepasgozar, 2020;Kummerowa & Lunb, 2005).…”
Section: Literature Reviewmentioning
confidence: 99%