The Role of Strategic Sensitivity in Sustainable Competitive Advantage

Abstract

Purpose: The aim of this study is to examine is to investigate the level of interest and implementation of strategic sensitivity in the General Company for the manufacture of cars and equipment and its various divisions, and how it affects the achievement of sustainable competitive advantage. Theoretical framework: The theoretical framework encompasses various relevant theories and concepts. Resource-Based View, Dynamic Capabilities, Environmental Scanning, Organizational Learning. By integrating these theoretical perspectives, the theoretical framework provides a comprehensive understanding of the role of strategic sensitivity in achieving sustainable competitive advantage. It considers the resources, capabilities, and processes that enable organizations to sense, interpret, and respond to changes in the external environment, ultimately leading to a sustainable competitive advantage. Design/methodology/approach: The research utilizes an analytical survey approach to gather data from workers within the company. A sample size of 195 individuals was selected, and a total of 129 questionnaires were retrieved, out of which 120 were valid for analysis. Findings: The results show a positive correlation between strategic sensitivity and sustainable competitive advantage. The strategic insight subvariable has been identified as having the greatest impact on sustained competitive advantage. Research, Practical & Social implications: The study contributes to understanding the role of strategic sensitivity in achieving sustainable competitive advantage. The findings provide practical recommendations for companies, such as the General Company for the Manufacture of Vehicles and Equipment, to enhance their strategic sensitivity and achieve a sustainable competitive advantage. By applying strategic sensitivity, companies can improve their sustainable competitive advantage and overall performance. Originality/value: The value of the study adds originality to the existing body of knowledge by specifically examining the relationship between strategic sensitivity and sustainable competitive advantage in the context of the General Company for the manufacture of cars and equipment.