The Role of Strategic Orientation of Servitization on the Company Performance: Analytical Research in Baghdad Electricity Distribution Company

Abstract

The purpose of the study is to understand the role of strategic Orientation of Servitization with its dimensions (service orientation, customer orientation, and learning orientation) on the performance of companies with its dimensions (financial performance and customer service performance).The questionnaire forms were based on an intentional sample (the director and his assistants, department heads, and human resource managers of the Baghdad Electricity Distribution Company). The research hypotheses were tested with advanced statistical methods and the research achieved the main results (Acceptance of the main and subsidiary research hypotheses).