“…Works that took a critical or analytical approach to social innovation storytelling tended to argue that stories and narratives around social entrepreneurship contain attitudes, beliefs and assumptions that are largely unconscious. These function to gloss over or obfuscate the tensions and contradictions inherent in social entrepreneurship, whether through the power of totalising grand narratives (Dey and Steyaert, 2010;Teasdale et al, 2020), through possible narrative misconduct by dominant players (Hazenberg et al, 2018), a fantasy-laden attachment to legal structures as a source of stability, balance and the resolution of tension (Kenny et al, 2020), potential "greenwashing" in the fashion industry (Bertola et al, 2020), "regulatory hacking" designed to influence local policy (Sharp, 2018) or through the Social enterprise and social innovation suppression and understatement of those tensions in narrations of the social-entrepreneurial self (Jones et al, 2008). This theme of the unconscious motivations, beliefs and attitudes motivating social entrepreneurship is also present in Jones et al's (2008) exploration of the unstated and understated narrative components of social entrepreneurial identity, which they argue are indicative of the avoidance or suppression of important issues and tensions.…”