Exploring the role of narrative in social enterprise and social innovation
Nico Meissner,
Joanne McNeill,
Matt Allen
Abstract:Purpose
This paper aims to examine how the fields of social enterprise, social entrepreneurship and social innovation have theorised and applied the concepts of narrative and storytelling.
Design/methodology/approach
A literature review and subsequent thematic analysis were used. A keyword search of three databases identified 93 relevant articles that were subsequently reviewed for this paper.
Findings
Four main roles for storytelling and narrative were found in the literature: to gain support for social i… Show more
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