The Role of Purchasing Decisions Mediating Product Quality, Price Perception, and Brand Image on Customer Satisfaction of Kopi Janji Jiwa

Rivai, Janes; Zulfitri,

doi:10.32996/jbms.2021.3.2.4

Cited by 14 publications

(12 citation statements)

References 2 publications

(2 reference statements)

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“…The author has built a hypothesis in the previous chapter stating that customer satisfaction positively and significantly affects consumer loyalty. This is in line with the research conducted (Keni & Sandra, 2021;Rivai & Zulfitri, 2021;Syafarudin, 2021). The higher the customer satisfaction, the higher the consumer loyalty.…”

Section: The Influence Of Customer Satisfaction On Consumer Loyaltysupporting

confidence: 91%

The Role of After Sales Service on Customer Loyalty Mediated by Customer Satisfaction

2022

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The development of technology which is increasingly advanced with time is a demand for the development of the times and increasingly complex human needs. This study, among others, examines and analyses the factors in increasing consumer loyalty to after-sales service through customer loyalty. This research was conducted at PT. Tunas Toyota Cilegon Banten with a population of 1102, then the sample used was 150 respondents. The questionnaire method was distributed using an interval scale of 1 strongly disagree to 10 strongly agree. The data analysis technique used SEM PLS. The results of this study indicate the effect of after-sales service on consumer loyalty, the influence of after-sales service on customer satisfaction, the influence of customer satisfaction on consumer loyalty, and customer satisfaction can be a mediation in increasing consumer loyalty.

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Section: The Influence Of Customer Satisfaction On Consumer Loyaltysupporting

confidence: 91%

The Role of After Sales Service on Customer Loyalty Mediated by Customer Satisfaction

2022

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“…A neutral feeling implies when the actual products match the expected evaluation. If the actual products are above expectation, the consumer will be satisfied, whereas if the actual products are below expectation, the consumer will be dissatisfied with their purchase (Rivai, 2021; Suchánek and Králová, 2019; Tzeng et al , 2021). The unhappy feelings or dissatisfaction with the products would lead to adverse post-purchase behaviour among the customers, leading to negative word-of-mouth communications and complaints to the concerned party.…”

Section: Literature Reviewmentioning

confidence: 99%

Ramadhan street food bazaar shopping: investigating the effect of Malaysian Muslim consumer’s visual sensory cues on purchase behaviour and satisfaction

Azman,

Zahari,

Hanafiah

et al. 2023

JIMA

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Purpose There is a paucity of knowledge on how visual sensory cues impact consumers’ purchase behaviour and their satisfaction, especially in Ramadhan street food bazaar context. This study aims to investigate the effect of Muslim consumer’s visual sensory cues on Ramadhan street food purchase behaviour and satisfaction. Design/methodology/approach This study surveyed 367 Malaysian Muslim consumers to depict their purchase behaviour and satisfaction based on visual sensory cues during their visit to the Ramadhan street food bazaar. Findings The findings show that visual sensory evaluations of texture and appearance influence Ramadhan street food bazaar customers’ purchase behaviour. Meanwhile, visual cues of texture and taste of the street bazaar food significantly influenced satisfaction. Practical implications The result offers practice guidelines for small food operators to enhance their product placement and display to encourage consumer purchase behaviour. The findings highlight the importance of visual cues in foodservice businesses and how they affect consumers’ desire to consume Ramadhan street bazaar’s food products. Originality/value Paying attention to food presentation would allow the sellers to obtain customers’ attention and purchase intention. Subsequently, it allows the Ramadhan street bazaar food sellers to be more competitive and effective in their business operation techniques and services, eventually impacting their survivability and sustainability.

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“…First, three items of country of origin were borrowed from Ali et al [ 11 ]. Second, three items of brand image were borrowed from Rivai and Zulfitri [ 58 ]. Third, three items of perceived value were borrowed from Kim et al [ 37 ].…”

Section: Methodsmentioning

confidence: 99%

Why Do Customers Want to Buy COVID-19 Medicines? Evidence from Thai Citizens

Kim

Pongsakornrungsilp

et al. 2023

IJERPH

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Purchase intention has been acknowledged as an important factor influencing businesses’ sales performances and sustainability. Thus, finding factors that influence purchase intention is essential to all relevant businesses. Based on the current importance of purchase intention to businesses, the main objective of this research was to investigate how country of origin, brand image, and perceived value influenced intentions to purchase COVID-19 medicines among Thai consumers. To accomplish this objective, researchers created a Google Form to survey 862 people around Thailand. However, researchers found only 653 valid data, which were analyzed through the structural equation model. The research findings revealed that perceived COVID-19 medicine value increased once the values of country of origin and brand image were highly considered by consumers. At the same time, consumers attempted to buy COVID-19 medicines for their COVID-19 treatments if the products contained high country of origin and perceived values. Finally, the perceived value was found to be a full mediator between brand image and purchase intention. In comparison, despite country of origin and perceived value being the significant factors in purchase intention, consumers’ intention to purchase COVID-19 medicines depended significantly on the degree of the consumers’ perceived value because perceived value contributed the highest impact on purchase intention. These results revealed that COVID-19 medicines were highly valued by many consumers because these medicines could help prevent heavy illness in consumers. As a result, consumers had a higher intention to purchase these medicines for their future COVID-19 treatments.

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The Role of Purchasing Decisions Mediating Product Quality, Price Perception, and Brand Image on Customer Satisfaction of Kopi Janji Jiwa

Cited by 14 publications

References 2 publications

The Role of After Sales Service on Customer Loyalty Mediated by Customer Satisfaction

The Role of After Sales Service on Customer Loyalty Mediated by Customer Satisfaction

Ramadhan street food bazaar shopping: investigating the effect of Malaysian Muslim consumer’s visual sensory cues on purchase behaviour and satisfaction

Why Do Customers Want to Buy COVID-19 Medicines? Evidence from Thai Citizens

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