Why Do Customers Want to Buy COVID-19 Medicines? Evidence from Thai Citizens

Kim, Long; Pongsakornrungsilp, Siwarit; Pongsakornrungsilp, Pimlapas; Jindabot, Teerasak; Kumar, Vikas

doi:10.3390/ijerph20065027

Cited by 3 publications

(3 citation statements)

References 49 publications

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“…The perceived financial value implies the integrative evaluation of the economic benefits and costs of obtaining a product for the consumer [52][53][54]. In addition, it ranges from quality to price to comfort to perceived savings to satisfying the buyer's needs [49,55,56].…”

Section: H7 Perceived Emotional Value Influences the Purchase Intenti...mentioning

confidence: 99%

Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness

Albornoz,

García-Salirrosas,

Millones-Liza

et al. 2024

Nutrients

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Eating low amounts of healthy foods leads to high rates of diet-related diseases. How can we control and reduce the increase in these diseases? One of the recommendations is to improve nutritional competence, which means greater health consciousness. The objective of the present study is to determine the influence of health consciousness on the dimensions of perceived value and their impact on the willingness to consume foods from a healthy brand. Through a non-experimental, cross-sectional, and explanatory study, the responses of 518 participants (men and women) who confirmed being consumers of the healthy brands of food were analyzed. The study included adults aged from 18 to 58 years recruited using non-probability sampling. Data was collected using a self-report form and statistically analyzed using Smart PLS. The findings support that health awareness positively and significantly influences perceived quality value, perceived financial value, perceived social value, and perceived emotional value; contrary to this, it was detected that the perceived financial value does not influence the willingness to consume foods from healthy brands. This study contributes significantly to health science by showing how the theory of perceived value predicts the intention to consume healthy brands, with health consciousness intervening in this prediction. Therefore, it is concluded that the study population that consumes healthy foods has experienced the positive impact of perceived value and reports that the factors that comprise it influence their intention to consume healthy foods.

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Section: H7 Perceived Emotional Value Influences the Purchase Intenti...mentioning

confidence: 99%

Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness

Albornoz,

García-Salirrosas,

Millones-Liza

et al. 2024

Nutrients

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“…A country which designs it shapes product image, aesthetics, and more. A strong country of origin positively influences individuals' product evaluations, while a high individual purchase intention develops a positive decision to purchase products, leading to an increase in sales (Kim et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

“…Brand image can also influence purchase intention, whereas a high brand image can influence a person's intention to buy the product. In fashion purchasing attitudes, many consumers feel confident with a good brand image, which causes them to have a high desire to buy the product (Kim et al, 2023). Purchase intention can also be formed by perceived quality and country of origin effects (Merabet, 2020).…”

Section: Introductionmentioning

confidence: 99%

Jakarta’s Generation Z and Local Fashion Industry: Unveiling the Impact of Brand Image, Perceived Quality, and Country of Origin

Heriyati,

Bismo,

Erwinta

2024

Binus Business Review

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The local fashion industry in Indonesia faces tough competition with imported brands, driven by shifting consumer preferences, particularly during the pandemic. The research examined the impact of country of origin on purchase intention in the casual fashion industry, with brand image and perceived quality as intervening factors. It involved 412 Indonesian Gen Z in Jakarta as respondents with prior experience in the local casual fashion market. Data were collected through online questionnaires, and the SEM-PLS analysis method with SmartPLS v3.2.9 software was used for analysis. Results show that country of origin significantly influences brand image and perceived quality, affecting purchase intention. The research aligns with prior consumer perceptions studies. The implications offer guidance for casual fashion industry marketers and retailers. Emphasizing a positive country of origin image and focusing on brand image and perceived quality can impact purchase decisions, particularly among Indonesian Gen Z consumers in Jakarta. Future research can also expand the scope to include a broader sample and employ qualitative methods for deeper consumer insights. In conclusion, the research enhances understanding of consumer behavior in the casual fashion industry by revealing the role of country of origin, brand image, and perceived quality in shaping purchase intentions. Businesses can utilize these insights to refine their marketing strategies and better cater to their target consumers’ preferences.

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A meta-analysis of determinants influencing bank employees’ satisfaction

Nantavisit,

Kim,

Dorn

2023

Banks and Bank Systems

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Job satisfaction is an important factor in the success of any organization, and the banking industry is no exception. This study conducted a meta-analysis of 34 empirical studies to identify the key factors that influence job satisfaction among bank employees. The results showed that seven factors were most frequently cited as important: leadership, intrinsic motivation, reward, organizational commitment, work ethic, HRM activities, and working conditions. These factors were all found to have a positive impact on job satisfaction, with leadership having the strongest effect. The meta-analysis also found that the effect sizes of these factors were relatively large, indicating that they have a significant impact on job satisfaction. This suggests that banks can improve job satisfaction among their employees by focusing on these factors. For example, banks can provide employees with strong leadership, offer competitive rewards, and create a positive work environment. By doing so, banks can boost employee morale and productivity, which can lead to improved customer service and financial performance.

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Why Do Customers Want to Buy COVID-19 Medicines? Evidence from Thai Citizens

Cited by 3 publications

References 49 publications

Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness

Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness

Jakarta’s Generation Z and Local Fashion Industry: Unveiling the Impact of Brand Image, Perceived Quality, and Country of Origin

A meta-analysis of determinants influencing bank employees’ satisfaction

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