The role of purchase intention in mediating the effect of perceived price and perceived quality on purchase decision

Satriawan, Kadek Aria

doi:10.21744/irjmis.v7n3.887

Cited by 18 publications

(22 citation statements)

References 9 publications

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“…Studies conducted by (Bringula et al, 2018) with the theory of planned behavior (TPB) approach revealed that the price offer was initially considered when buying a smartphone. Likewise, with research (Satriawan & Setiawan, 2020), the study results found that the perceived price and quality positively and significantly affect purchase intention and purchase decision of Xiaomi smartphones. This finding is not supported by research (Wong, 2019) conducted in Hong Kong, that price is not a significant factor affecting the purchase interest of a Smartphone.…”

Section: Product Attributesupporting

confidence: 53%

“…Various types of smartphone products are offered to the market, providing many choices for consumers. Smartphone manufacturers are currently competing to provide mobile phones with advanced features but at relatively low prices (Satriawan & Setiawan, 2020). This condition drives the level of consumer satisfaction when buying smartphone products with price quotes that match the level of consumer income acceptance.…”

Section: Discussionmentioning

confidence: 99%

“…Various types of smartphone products are offered to the market, providing many choices for consumers. Smartphone manufacturers are currently competing to provide mobile phones with advanced features but at relatively low prices (Satriawan & Setiawan, 2020). This condition triggers consumers to consider making purchases at certain smartphone brands because there are other factors rather than paying attention to aspects of the product attributes offered.…”

Section: Discussionmentioning

confidence: 99%

See 2 more Smart Citations

Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect

Halim

Sibarani

Moktar

et al. 2021

Minds

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The urgency of this study is to determine the role of consumer satisfaction as a mediating variable between product attributes and price on the purchase interest of smartphones among millennials. This study obtains the data using a survey through 240 online questionnaires with a quantitative approach. The PLS-SEM statistics are initiated with the outer model's quality tests and the inferential statistics in the inner model. Based on data analysis on the effect of mediation, it can be seen that consumer satisfaction is not able to mediate the relationship between product attributes and purchase intention. Meanwhile, in the pattern of the relationship between price and purchase intention, it turns out that consumer satisfaction can be a mediating variable.

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Section: Product Attributesupporting

confidence: 53%

Section: Discussionmentioning

confidence: 99%

“…Various types of smartphone products are offered to the market, providing many choices for consumers. Smartphone manufacturers are currently competing to provide mobile phones with advanced features but at relatively low prices (Satriawan & Setiawan, 2020). This condition triggers consumers to consider making purchases at certain smartphone brands because there are other factors rather than paying attention to aspects of the product attributes offered.…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect

Halim

Sibarani

Moktar

et al. 2021

Minds

View full text Add to dashboard Cite

show abstract

“…The results of the study support the theory expressed by Setiadi (2010), that perception is part of one of the psychological factors that are factors in the occurrence of consumer purchasing decisions. Research conducted by Satriawan & Setiawan (2020); Ranto (2014) also revealed the same thing, namely the existence of a positive influence between the perception of product quality on purchasing decisions. Perception of product quality is an important factor considered by consumers before making a purchase decision (Harjati, 2017).…”

Section: Hosmer and Lemeshow Test Resultsmentioning

confidence: 82%

The Effect of Product Perception and Price Perception on Reference Book Purchase Decisions

Kuswanto

Refnida

Ratnadillah

2021

JPEB

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The decision to purchase reference books is a form of a student's positive attitude in meeting learning needs. This study was conducted to analyze the effect of product and price perceptions on reference book purchasing decisions. This research was conducted on 80 students of the Jambi University Economic Education Study Program class of 2017. Data were obtained from the results of a survey using a questionnaire. The data were analyzed using the logit regression model because the dependent variable data were categorical (buying and not buying). The results of the analysis show that product perception has a significant influence on purchasing decisions for reference books at an error rate (alpha) of 5 percent. Student perceptions of price also significantly influence the decision to purchase reference books at an error level (alpha) of 5 percent. Taken together, product perception and price significantly influence the purchasing decision of reference books. Thus, it is recommended for students to make the right decision by understanding the quality and usefulness of reference books to meet their learning needs and supported by adequate purchasing power.

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“…Due to that, a smartphone's price plays a vital role in a company's market strategy. Customers will also compare their needs and want between various products to buy their products inside their budget fit [16]. Therefore, the product quality must match the price to find that it is worth investing in a smartphone.…”

Section: A Smartphone Preferencesmentioning

confidence: 99%

Optimizing Smartphone Recommendation System through Adaptation of Genetic Algorithm and Progressive Web Application

Samah¹,

Azam²,

Hamzah³

et al. 2021

IJACSA

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The ubiquity of smartphone use nowadays is undeniable exponentially growing, replaced cell phones, and a host of other gadgets replaced personal computers to a certain degree. Different smartphones specifications and overwhelmed smartphone advertisements have caused broader choices for the customer. Many qualitative and quantitative criteria need to consider, and customers want to select the most suitable smartphones. They face difficulties deciding the best smartphone according to their budget and desire. Thus, a new method is needed to recommend the customer according to their preferences and budget. This study proposed a method for optimizing the recommendation system of the smartphone using the genetic algorithm (GA). Moreover, it is implemented with a progressive web application (PWA) platform to ensure the customer can use it on multiple platforms. They can choose the platform to input any specification of smartphone preferences besides the budget. Functional testing results showed the achievement of the study's objectives, and usability testing using UEQ managed to receive feedback of 93.64%, with an overall average mean of 4.682. Therefore, according to the outcome, it can be concluded that optimizing the smartphone recommendations through GA enables the customer to ease the comparison based on the obtained optimum result.

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The role of purchase intention in mediating the effect of perceived price and perceived quality on purchase decision

Cited by 18 publications

References 9 publications

Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect

Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect

The Effect of Product Perception and Price Perception on Reference Book Purchase Decisions

Optimizing Smartphone Recommendation System through Adaptation of Genetic Algorithm and Progressive Web Application

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