The role of product history in consumer response to online second-hand clothing retail service based on circular fashion

Kim, Naeun; Woo, Hongjoo; Ramkumar, Bharath

doi:10.1016/j.jretconser.2021.102457

Cited by 41 publications

(23 citation statements)

References 54 publications

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“…They argued that storytelling could become a strong marketing strategy in business-to-consumer (B2C) and consumerto-consumer (C2C) selling by appealing to buyers' emotions, interests, and trust. Their online experiment with 238 American consumers supports this, as the presence of a product history made them perceive trust, hedonic, social, and economic benefits, some of which were directly or indirectly related to their intentions to use the platform [4]. However, the researchers only discussed a theoretical background for providing a product history [4], lacking technological strategies.…”

Section: Features Of Online Secondhand Platformsmentioning

confidence: 93%

“…Their online experiment with 238 American consumers supports this, as the presence of a product history made them perceive trust, hedonic, social, and economic benefits, some of which were directly or indirectly related to their intentions to use the platform [4]. However, the researchers only discussed a theoretical background for providing a product history [4], lacking technological strategies.…”

Section: Features Of Online Secondhand Platformsmentioning

confidence: 93%

“…Sustainability in retail has become a prominent issue leading retail trends with its transversal relevance across a wide range of fields, such as environmental sciences, business, and social sciences, and terms, such as sustainable development, food waste, sustainable supply chain, supply chain management, and corporate social responsibility [1]. Within the retail industry, the fashion industry, in particular, saw the most significant changes, as outcries against wasteful consumption and fast fashion gave rise to an alternative model known as the circular fashion system [4]. Consequently, critical factors such as the spread of environmental consciousness and the importance of sustainability triggered a new trend of retailers embracing secondhand resale and repurposing unsold or unwanted inventory.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Technology-Based Strategies for Online Secondhand Platforms Promoting Sustainable Retailing

et al. 2022

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Online secondhand resale platforms are a booming industry involving the growing recognition of various economic, environmental, and recreational benefits in buying and selling used items. This preliminary study explores technology-based strategies for online secondhand platforms, which contributed to the resale industry’s steady growth and digital transformation. Through a variety of literature, this study established a basis for developing research on technological innovations in online resale platforms. A mixed method was used to collect both quantitative and qualitative data to investigate and understand the features of resale e-commerce. Case studies of four online secondhand resale platforms specializing in general goods and fashion helped identify a variety of technological strategies that were later analyzed based on the technology acceptance model (TAM). Survey data from respondents in their twenties and thirties living in South Korea indicated features that promote safe transactions, engaging user experience and user interface design, and individual compatibility as most effective in influencing users’ resale platform usage. Features that involve high technology, such as virtual reality and machine learning, had the least impact on users’ usage. Data gathered from follow-up interviews showing the recurring theme of unfamiliarity with the technological features corroborated the survey findings. Analyzing qualitative data from expert interviews generated key concepts in future trends in online resale platform strategies, including effective data management. Based on this study’s findings, the digitalization and onlineization of the online secondhand resale industry are likely to continue with the implementation of various strategies that contribute to users’ perceptions of usefulness, ease-of-use, and enjoyment, increasing users’ satisfaction and, hence, the actual usage of these platforms. The proliferation of secondary e-commerce will facilitate a shared culture that values sustainable consumption in online platforms and promote sustainability in the retail industry.

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Section: Features Of Online Secondhand Platformsmentioning

confidence: 93%

Section: Features Of Online Secondhand Platformsmentioning

confidence: 93%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Technology-Based Strategies for Online Secondhand Platforms Promoting Sustainable Retailing

et al. 2022

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“…To test the developed research hypotheses, a hypothetical CFS displaying a used product was needed as stimuli. Stimuli development process followed a previous study (Kim et al, 2021). The sample image of the hypothetical CFS used in this study is provided in Appendix.…”

Section: Methodsmentioning

confidence: 99%

The cross‐cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services

Ramkumar

Woo

Kim

2021

Corp Soc Responsibility Env

Self Cite

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While existing clothing consumption practices are contributing to increasing environmental degradation, circular fashion promises to be a more sustainable approach to keep used clothes in circulation instead of being sent to landfills. However, it is necessary to use more than just environmental benefits to motivate consumers to shop for secondhand clothing online through a circular fashion service. Therefore, through two experiments, this study tests the role of brand and social facilitation due to perceived economic and social benefits and the attitude and intention to use a circular fashion service among U.S. and Korean consumers. By applying commodity theory and social facilitation theory, this study found that brand status and a socially facilitating message can enhance perceived benefits, attitude, and intention toward using a circular fashion service, while specific effects are found differently between U.S. and Korean consumers. Implications of these findings and limitations of the study are discussed.

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“…Bond and Iizuka (2014) pointed out that the secondary markets for textbook are very active. Moreover, secondhand market also exists for cloth industry (Kim, Lauren, Woo, & Ramkumar, 2021). Turunen, Cervellon, and Carey (2020) pointed the second-hand market of luxury.…”

Section: Introductionmentioning

confidence: 99%

Durable goods with secondary markets

Nie

Wang

Wen

et al. 2021

Journal of Applied Economics

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This article captures the effects of secondary markets on the durable goods with game theory technology. Firstly, under monopoly in production, secondary markets both improve the producer's profits and extend the market size. Secondly, to improve the profits, the producer launches the secondary markets although he/she undertakes a loss in the secondary markets. Thirdly, under large preference (wealth) difference, the producer prices as a type of luxury. Finally, the conditions about the producer pricing are identified. In summary, this article establishes the general framework of durable goods. The wealth difference is considered to analyze the effects of wealth on the demand of both the new product market and the secondary markets. The producer's optimal decisions depend on the number of all types of consumers. Both the wealth difference and the number of all types of consumers jointly determine the price of new and used goods.

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The role of product history in consumer response to online second-hand clothing retail service based on circular fashion

Cited by 41 publications

References 54 publications

Technology-Based Strategies for Online Secondhand Platforms Promoting Sustainable Retailing

Technology-Based Strategies for Online Secondhand Platforms Promoting Sustainable Retailing

The cross‐cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services

Durable goods with secondary markets

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