The <scp>cross‐cultural</scp> effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services

Ramkumar, Bharath; Woo, Hongjoo; Kim, Naeun

doi:10.1002/csr.2166

Cited by 14 publications

(8 citation statements)

References 85 publications

(155 reference statements)

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“…These three unique behavioral components affect how consumers donate their SHC; thus, examining each of these elements can help explain and predict the future of individuals’ actual SHC donating behaviors. Second, most scholars have applied the theory of reasoned action (Joung and Park‐Poaps, 2013; Liang and Xu, 2016) and the theory of planned behavior (Gugenishvili et al , 2021; Ramkumar et al , 2021) in their studies of donating behavior. The present study is unique in incorporating the construct of desire.…”

Section: Discussionmentioning

confidence: 99%

Should I donate secondhand clothes? Cognitive, affective, and conative model during the COVID-19 pandemic

Amin

Herjanto

2023

JSOCM

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Purpose This study aims to investigate the secondhand clothes (SHC) donating behavior phenomenon using the cognitive-affective-conative model and examines the moderating role of COVID-19 knowledge on the relationship between the desire to donate and actual SHC donating behavior. Design/methodology/approach A total of 160 questionnaires were distributed to potential participants who donated their clothes to thrift shops during the COVID-19 pandemic in the USA. Findings A total of 145 useable surveys were collected for analysis. The study found that the desire to donate SHC plays an essential role in enhancing actual SHC donating behavior. In addition, the study found that perceived responsibility and altruistic fear positively influence the desire to donate SHC. In contrast, individuals’ COVID-19 knowledge does not moderate the relationship between the desire to donate SHC and actual SHC donating behavior. Originality/value A limited empirical study uses the cognitive–affective–conative approach to SHC donating behavior. The findings of this study enhance the body of SHC’s theoretical knowledge and enhance individuals’ participation in donation programs in support of their community and humanitarian programs.

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Section: Discussionmentioning

confidence: 99%

Should I donate secondhand clothes? Cognitive, affective, and conative model during the COVID-19 pandemic

Amin

Herjanto

2023

JSOCM

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“…Likewise, the CSR study on the multinational fashion company H&M by Javed et al (2020) also speaks of the need to include parameters in this sense to improve consumer perception and behavior. These studies demand the inclusion of CSR within the purchase intention models and in the models on business behavior in general, since given the existing equality in the fashion sector, it is necessary to work on other strategies for differentiation and to obtain competitive advantages, this being also so in other sectors (Ramkumar et al, 2021).…”

Section: Corporate Social Responsibilitymentioning

confidence: 99%

Acceptance factors of Zara's shopping app among fashion consumers during COVID‐19

Gil‐Cordero

Ledesma‐Chaves

Baena‐Luna

2023

J of Consumer Behaviour

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Online sales in the textile sector are undergoing a comprehensive renewal process as a result of COVID-19. This article analyzes how the pandemic has influenced the ZARA brand in its sales channel through its mobile application (app). This analysis has been carried out through the development of a UTAUT 2 model into which the constructs of Corporate Social Responsibility (CSR) and Design have been incorporated. Based on a sample of 736 Spanish people, an anonymous online questionnaire was distributed, and the responses were modeled using structural equations with Smart-PLS. From the results obtained and their interpretation, it is evident how, when purchasing textile products through the app, consumers are indifferent to the CSR of the brand, while design, ease of condition, and habit are shown as the elements that exert the greatest influence on the buyer. Despite being a growing trend within companies, the importance of CSR actions is not yet a determining factor in the intention to use fashion apps. Perhaps in a situation of uncertainty, consumers seek refuge in a well-known brand, without assessing whether the company is aligned with the interests of its environment. In times of COVID-19, users have changed their shopping habits, directly influencing online shopping. But what are the acceptance factors of these apps during this COVID-19 era? For this study, we have analyzed the ZARA fashion app through a sample of users in Spain, where the app has a higher number of active users.

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“…Stakeholder theory posits that a firm's complex network of stakeholders is a strategic entity to be managed for the exchange of information, resources, and collaborative opportunities (Friedman & Miles, 2006; Ramkumar et al, 2021; Solana‐Ibáñez & Caravaca‐Garratón, 2021). This study particularly examines the engagement of various stakeholder categories, including managers, employees, suppliers, customers, governments, and non‐governmental organizations (NGOs).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Empirical evidence overwhelmingly indicates the significance of SE in the formulation and execution of a firm's sustainability strategies (Johnson et al, 2018; Ramkumar et al, 2021). Specific findings by Bellucci and Manetti (2018) reveal that SE fosters a deeper understanding of the environmental challenges facing an organization, consequently facilitating the adoption of more effective and efficient environmentally friendly practices.…”

Section: Literature Reviewmentioning

confidence: 99%

The influential capacity of carbon neutrality environmental orientation in modulating stakeholder engagement toward green manufacturing

Guo

Dong

Tsinopoulos

et al. 2023

Corp Soc Responsibility Env

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In response to the urgency for carbon neutrality and the dwindling of natural resources, a global pivot toward green manufacturing (GM) is underway. This study scrutinizes the operationalization of GM, assessing the impact of stakeholder engagement (SE) on the adoption of such practices, with a carbon neutrality environmental orientation (EO) as a moderating factor. Initial steps of this investigation incorporated a comprehensive analysis of extant literature, elucidating the tripartite constructs of green manufacturing (GM), SE, and carbon neutrality EO. Guided by the tenets of the NRBV and stakeholder theory, a conceptual framework was constructed to theoretically interlink these constructs. Subsequently, a Q‐sort pilot study was employed to preliminarily test and ascertain the validity and reliability of the proposed measurement tools before their incorporation into a broader survey. Data from 374 completed questionnaires, by managerial personnel, were analyzed using structural equation modeling to confirm the hypotheses. Empirical results substantiate that SE positively influences GM. Additionally, a carbon neutrality orientation moderates the SE–GM relationship. These findings possess significant implications for policymakers and firms within the apparel industry. By revealing the prevailing strengths and potential shortcomings in the current implementation of GM, this study underscores the imperative of robust SE and a committed EO toward carbon neutrality. Such a commitment can facilitate a more systematic and efficient enhancement of the GM process, from its nascent stages through to its complete realization.

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The cross‐cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services

Cited by 14 publications

References 85 publications

Should I donate secondhand clothes? Cognitive, affective, and conative model during the COVID-19 pandemic

Should I donate secondhand clothes? Cognitive, affective, and conative model during the COVID-19 pandemic

Acceptance factors of Zara's shopping app among fashion consumers during COVID‐19

The influential capacity of carbon neutrality environmental orientation in modulating stakeholder engagement toward green manufacturing

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