The role of packaging format, alcohol level and brand in consumer’s choice of beer: A best-worst scaling multi-profile approach

Nguyen, Thong Tien; Thanh, Bui Quang; Solgaard, Hans Stubbe; Yang, Yingkui

doi:10.1016/j.foodqual.2017.11.005

Cited by 13 publications

(11 citation statements)

References 26 publications

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“…The environmental situation in this study was focused on the panic condition of the COVID-19. The environmental situation also influences customers' food choices (Thong et al, 2018). This study focused on the panic condition of the COVID-19 as an environmental situation.…”

Section: Discussionmentioning

confidence: 99%

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Does customers’ attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia

Ardyan

Kurniawan

Istiatin

et al. 2021

Cogent Business & Management

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Concerning the effect of the 2019 coronavirus novel (COVID-19) pandemic on the global economic situation, this study examines the impact of customer attitudes toward negative Electronic Word of Mouth (eWOM) in their panic buying activities and switching barriers on customer satisfaction. This study also used the Rational Choice Theory approach as a foundation to explain the current situation in Indonesia regarding customer purchasing decisions and satisfaction. The questionnaires were distributed online to 691 consumers in various cities in Indonesia. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The results of this study indicate that the attitudes toward negative eWOM have an impact on increasing panic buying activity and brand switching. Finally, the relationship between buying activity as well as brand switching toward customer satisfaction has significance. The conclusions drawn in this study will contribute to studies or research regarding Rational Choice Theory.

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Section: Discussionmentioning

confidence: 99%

“…The decision starts with the process of evaluating various brands until the final decision (Al-Kwifi & Ahmed, 2015). Future purchasing is often influenced by previous choices (Thong et al, 2018). Price quality is a factor that determines whether or not the customer moves (Porral & Levy-Mangin, 2015).…”

Section: Brand Switchingmentioning

confidence: 99%

Does customers’ attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia

Ardyan

Kurniawan

Istiatin

et al. 2021

Cogent Business & Management

View full text Add to dashboard Cite

show abstract

“…to lead to different associations with the product Thong, Thanh, Solgaard, & Yang, 2018). However, Dedge (2014) points out that cans outperform bottles in terms of maintaining a beer's freshness, protecting the product from sun damage, and also offer greater convenience during transportation, as cans are less likely to break and easier to stack on top of each other.…”

Section: Packaging and Labellingmentioning

confidence: 99%

Factors influencing the choice of beer: A review

Betancur¹,

Motoki

Spence

et al. 2020

Food Research International

115

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Research on those variables that have been shown to influence the consumer's choice of beer is reviewed. The focus is on the choice of whether to drink beer as opposed to a beverage from another category, and to a greater extent, the choice between different types of beer. Inspired by previous research on a diverse array of factors that have been shown to influence food and beverage choice, the review examines how beer choice is driven by consumer variables (covering biological, psychological, and socio-cultural factors), product-intrinsic attributes (the sensory aspects of the beer itself), product-extrinsic attributes (external sensory characteristics, such as packaging), and contextual and environmental influences. These situational factors refer to variables such as the location where choice/consumption takes place (i.e., on-versus offtrade), as well as the context, occasion, and reason for drinking. Current trends related to choice and consumption, such as the emerging interest in beer-food pairing, are also examined. The review groups these attributes which affect people's beer wanting, choice, and purchase in order to understand the beer consumer's choice process. Along with general conclusions, a number of key directions for future research are also presented, given that the relative contribution of each type of factor on consumer's choice behaviour is still unclear.

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“…When compared to other beverages such as coffee (Li, Luo, Wang, Fu, & Zeng, ; Li, Streletskaya, & Gómez, ; Peltier, Visalli, & Thomas, ), wine (Parr, ; Silva et al, ), and beer (Thong, Thanh, Solgaard, & Yang, ; Yang, Dorado, Chaya, & Hort, ), with hundreds of publication, the study of mate tea study is inconsequential. The literature shows no complete sensory studies for mate tea attributes.…”

Section: Introductionmentioning

confidence: 99%

Development of a preliminary sensory lexicon for mate tea

Godoy

Chambers

Yang

2020

Journal of Sensory Studies

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A Lexicon was developed for yerba mate tea including attributes, definitions, and references to describe the color, aroma, and flavor. A highly trained panel generated 39 attributes and evaluated 18 samples of tea. Some attributes such as smoky, woody, straw-like, ashy, astringent, bitter, sweet aromatics, musty dusty, and dark green were present in most of the samples. Other characteristics such as green, floral, spice brown, and petroleum-like appeared in less than 50% of the samples. The sensory profile of mate tea was complex but differed for various teas. This terminology can be useful for manufacturers, producers, and consumers and helpful for the standardization of mate tea. Practical applicationThe development of a sensory lexicon for mate tea can be helpful for the entire mate tea chain from grower to producer to consumer. Such a lexicon aids researcher in breeding programs for Yerba Mate, can help crop managers producing mate tea with the desired characteristics; assists manufacturers in differentiating products, categorizing and selecting of raw material, optimizing processes and developing new products;and can ensure consumers they are getting a consisted, expected product. Such data are critical for use in sensory studies where descriptive data are related to consumer preferences and for conducting studies in different, labs, regions, and countries.

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The role of packaging format, alcohol level and brand in consumer’s choice of beer: A best-worst scaling multi-profile approach

Cited by 13 publications

References 26 publications

Does customers’ attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia

Does customers’ attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia

Factors influencing the choice of beer: A review

Development of a preliminary sensory lexicon for mate tea

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