THE ROLE of ORGANIZATIONAL AMBIDEXTERITY TO INCREASE INNOVATION SPEED AND MARKETING PERFORMANCE of SMEs

Abstract

This study aims to investigate and test the role of organizational ambition in improving innovation speed and marketing performance in MSMEs in the creative industries, especially handicraft in Semarang, Central Java. A sample of 173 SMEs were taken using convenience sampling techniques. Using regression analysis techniques, the study concluded that innovation speed is more influenced by exploitation than exploration. Organizational ambidexterity is not able to increase innovation speed and marketing performance and innovation speed is only influenced by exploitation. This result is thought to be strongly influenced by the character of MSMEs who are less familiar with technology as supporting exploitation activities. Exploitation capabilities are more prominent because modifying products by changing shapes, colors and sizes is easier and lower risk compared to creating products that are completely new with the use of the latest technology.

Peran Organizational Ambidexterity Terhadap Efektivitas Perusahaan

“…Menurut (Retno Sari, 2017), untuk mempertahankan usaha saat ini, serta mampu beradaptasi dengan perubahan yang muncul adalah dengan melakukan kombinasi strategi ekplorasi dan eksploitasi. (Sudarti et al, 2018) juga mengatakan bahwa perusahaan perlu menyeimbangkan antara keduanya, eksplorasi dan eksploitasi secara bersamaan demi mencapai efektivitas perusahaan, baik dalam jangka pendek maupun jangka panjang. Secara singkat, eksplorasi adalah tentang mencoba sesuatu yang baru, eskperimen, dan pengembangan pengetahuan baru, sedangkan eksploitasi adalah memanfaatkan dan secara bertahap memperluas pengetahuan yang ada demi mencapai efisiensi (Martin et al, 2019).…”

The Effect of Market Orientation and Entrepreneurial Leadership on Performance Innovation with Organizational Ambidexterity as an Intervention based on Technology 4.0

“…The ambidextrous competence of managers and employees in SMEs can balance the process of exploration and exploitation [8]. The ambidextrous competence of managers and employees in SMEs can balance the process of exploration and exploitation [9]. Decision-making skills, knowledge transfer skills, self-introspection, trustworthiness, skills to find new opportunities are some of the ambidextrous individual competencies.…”

Dexteropreneurship: A Study of Ambidexterity Entrepreneurship, Conceptualization and Research Agenda

“…Entrepreneurs who want to succeed need the ability and know-how to opportunities exploration and exploitation. Conceptually, ambidexterity entrepreneurship is concerned with an entrepreneur's ability to align his managerial abilities efficiently while simultaneously exporting and exploiting (Sudarti et al 2019). Other literature says that managerial ability is necessary for organizations to become more adaptive to environmental change (Mayanja et al 2021).…”