The role of natural conditions in qualified agritourism - case of Poland

Abstract

Th e article investigates the role of natural conditions in the development of the qualifi ed form of rural tourism, which the authors defi ne as qualifi ed agritourism. Th e research hypothesis assumes that rural space, which is characterized by high natural conditions, complemented in sporting infrastructure, can support the development of qualifi ed agritourism. Th e empirical survey examines the relationship between the sightseeing and natural conditions and the conditions for physical recreation occurring on agritourism farms in Poland. Further, the fi ndings suggest that, in the opinion of the hosts and guests of agritourism farms, undertaking of physical recreational activity and its intensity are infl uenced by the favourable sightseeing and natural conditions, the number of off ered forms of physical recreation and the availability of sports equipment.

A Review of Quantitative Studies in Agritourism: The Implications for Developing Countries

“…Cottrell et al [35] discovered that satisfied Chinese agritourists visiting one agritourism destination are less likely to visit other agritourism sites that offer the same activities at a similar location. In this regard, to attract more tourists, operators can promote authentic indigenous [12] and sports activities [54,58,61] on their farms. In addition, tourists would like to have local culinary experiences that change consumer behaviour, particularly food consumption [43,59].…”

“…Most farms in developed countries offer farm accommodation; extra income can be generated by introducing additional services in the accommodation plan. For instance, accommodation plus meal plans [30]; the provision of education, experiences, events, and sports activities [31][32][33]54,58]; and the introduction of typical products and brand products [26,64], and direct selling [43,53], generate additional income for farms. Recently, different types of physical recreational activities have become popular, even in agritourism.…”

“…Recently, different types of physical recreational activities have become popular, even in agritourism. For example, sports equipment such as mountain bikes, and trekking and horse riding have attracted more tourists to Polish farms [58]. Therefore, farmers should introduce more activities to create additional sales revenue based on their capacity and locally available resources.…”

Economic Valuation and the Determinants of Demand Factors of Bandung Strawberry Agrotourism, West Java, Indonesia

“…Once a consumer or a tourist gets a negative impression of the condition of the tourism resources and the local environment, it needs a very long time to repair. It can be said that agrotourism is a business that requires harmony with the environment in every aspect (Sonnino, 2004;Panduro and Veie, 2013;Poczta-Wajda and Poczta, 2016;Rizal et al, 2019).…”

Principles of the experience economy in designing an agritourism product

“…Research shows a growing interest in the countryside as a recreational space, which creates many opportunities for outdoor recreation, contact with nature and culture, the possibility of socialization in an environment other than urban. Rural areas are valued mainly for the lack of stress, typical of urban areas (pollution, congestion, noise, fast pace of life) sense of returning to the roots and 'authenticity' (Ribeiro and Marques 2002;Walmsley 2003;Figueiredo and Raschi 2011;Kastenholz et al 2012;Poczta-Wajda and Poczta 2016). The tourism value of a given place largely determines the location of the remaining elements of tourist offer.…”