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2015
DOI: 10.3727/152599515x14229071392909
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The Role of Mobile Applications in the Consumer Experience at Music Festivals

Abstract: The ubiquitous capability of smartphones and their rapid uptake among music festival attendees indicates the potential for mobile applications as a tool within this environment. As a result, many organizers are choosing to develop festival-specific apps designed to enhance the user experience. Based on a review of festival apps and focus groups with festival attendees, this article analyzes the role of mobile apps in relation to festival consumer experiential needs. Analysis indicates a need for more consumer… Show more

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Cited by 28 publications
(16 citation statements)
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References 39 publications
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“…The administration domain includes all major administrative functions necessary to ensure the success of events, including financial and human resources as well as systems in place to facilitate the creation of attendees' experience (Silvers et al 2005). As noted in the literature, ICTs have been used in the event context in particular for utilitarian purposes, such as online ticketing, entrance and site access, as well as wayfinding (Luxford and Dickinson 2015;Pasanen and Konu 2016;Peltonen et al 2007).…”
Section: Administration Domainmentioning
confidence: 99%
“…The administration domain includes all major administrative functions necessary to ensure the success of events, including financial and human resources as well as systems in place to facilitate the creation of attendees' experience (Silvers et al 2005). As noted in the literature, ICTs have been used in the event context in particular for utilitarian purposes, such as online ticketing, entrance and site access, as well as wayfinding (Luxford and Dickinson 2015;Pasanen and Konu 2016;Peltonen et al 2007).…”
Section: Administration Domainmentioning
confidence: 99%
“…Some suggest that the average amount spent on an event app was 1.2% of an events budget, though this varied depending on event size (Martin & Luiz, 2016). Apps could have survey functions built in, but this does not appear to be a high priority for either users or developers (Luxford & Dickinson, 2015). Providing Wi-Fi may be a further way of collecting some audience data (InTechnologyWiFi, 2015).…”
Section: Event Technologymentioning
confidence: 99%
“…This 10-year-old event seeks to integrate experience with IT operations and thus enhance the presence of the festival attendee (Luxford & Dickinson, 2015). As well as access to streaming performances in any number of locations, 3D technology allows virtual integration to the extent that individual artists can offer their own virtual experience within the festival, for example, offer the opportunity to "hangout backstage with a DJ before going on stage with them" (http://www.…”
Section: The Future Of Music Festivals 569mentioning
confidence: 99%