Abstract:The ubiquitous capability of smartphones and their rapid uptake among music festival attendees indicates the potential for mobile applications as a tool within this environment. As a result, many organizers are choosing to develop festival-specific apps designed to enhance the user
experience. Based on a review of festival apps and focus groups with festival attendees, this article analyzes the role of mobile apps in relation to festival consumer experiential needs. Analysis indicates a need for more consumer… Show more
“…The administration domain includes all major administrative functions necessary to ensure the success of events, including financial and human resources as well as systems in place to facilitate the creation of attendees' experience (Silvers et al 2005). As noted in the literature, ICTs have been used in the event context in particular for utilitarian purposes, such as online ticketing, entrance and site access, as well as wayfinding (Luxford and Dickinson 2015;Pasanen and Konu 2016;Peltonen et al 2007).…”
This chapter provides a comprehensive overview of information and communication technologies (ICTs) used by event organizers and attendees. The ways that ICTs are integrated into event administration, design, operations, marketing, and risk management, both back-stage and in plain sight, are considered from an applied perspective and through the lenses of theories applied in the literature. Currently, events and festivals use diverse ICTs to enhance utilitarian aspects, such as ticket purchasing, safety procedures, wayfinding and scheduling, as well as hedonic visitor experiences, like virtual and enhanced reality, gamification, and innovative programming using social media. How ICTs influence attendees' experiences is discussed in-depth by exploring the contribution of ICTs to "communitas," "liminality," sense of place, mindfulness, memorableness, and co-creation. Throughout the chapter, both emerging and established ICTs are described, and real-world examples from festivals are provided to gain insights into the opportunities and drawbacks of ICTs in the event and festival domain. The chapter focuses on ICTs used during the festival experience. However, the importance of the pre-and post-event and festival experience is acknowledged as well.
“…The administration domain includes all major administrative functions necessary to ensure the success of events, including financial and human resources as well as systems in place to facilitate the creation of attendees' experience (Silvers et al 2005). As noted in the literature, ICTs have been used in the event context in particular for utilitarian purposes, such as online ticketing, entrance and site access, as well as wayfinding (Luxford and Dickinson 2015;Pasanen and Konu 2016;Peltonen et al 2007).…”
This chapter provides a comprehensive overview of information and communication technologies (ICTs) used by event organizers and attendees. The ways that ICTs are integrated into event administration, design, operations, marketing, and risk management, both back-stage and in plain sight, are considered from an applied perspective and through the lenses of theories applied in the literature. Currently, events and festivals use diverse ICTs to enhance utilitarian aspects, such as ticket purchasing, safety procedures, wayfinding and scheduling, as well as hedonic visitor experiences, like virtual and enhanced reality, gamification, and innovative programming using social media. How ICTs influence attendees' experiences is discussed in-depth by exploring the contribution of ICTs to "communitas," "liminality," sense of place, mindfulness, memorableness, and co-creation. Throughout the chapter, both emerging and established ICTs are described, and real-world examples from festivals are provided to gain insights into the opportunities and drawbacks of ICTs in the event and festival domain. The chapter focuses on ICTs used during the festival experience. However, the importance of the pre-and post-event and festival experience is acknowledged as well.
“…Some suggest that the average amount spent on an event app was 1.2% of an events budget, though this varied depending on event size (Martin & Luiz, 2016). Apps could have survey functions built in, but this does not appear to be a high priority for either users or developers (Luxford & Dickinson, 2015). Providing Wi-Fi may be a further way of collecting some audience data (InTechnologyWiFi, 2015).…”
Questionnaire-based surveys are a common data collection tool in events research as established by earlier reviews of methods within the literature. This article examines and critiques the historic development, current position, gaps in knowledge, and future implications for survey-based
research. Two-hundred eighty-six articles from four events-specific journals were reviewed. Some diversity is found within survey-based research; however, the majority was carried out: as a single method (86%), in physical proximity to the event (67%), during the event (49%), using paper-based
forms (65%), designed for self-completion (94%). The most common events targeted were: sports (43%) festivals & celebrations (20%), and music (12%). The stakeholders targeted were: audiences (54%), nonparticipants (16%), and managers (12%). Sampling methods, where stated, were likely to
be random (23%) or convenience based (22%). Despite the predominance of this data collection tool, numerous areas are ideally in need of further understanding and experimentation. Mixed methods, multiple surveys, and more deliberate approaches to sampling are required. Despite an audience
focus, "before and after" studies are lacking. Electronic surveys and other emerging technologies undoubtedly provide options but these do not appear to have been investigated or adopted with sufficient rigor. Targeting stakeholders other than audiences, covering a broader range of events,
and longitudinal studies would also be desirable. The use of survey-based research by policy makers and funders is discussed as it potentially orients towards what the authors term "operationalized knowledge management." A brief but comprehensive typology of survey methods is established to
aid future researchers.
“…This 10-year-old event seeks to integrate experience with IT operations and thus enhance the presence of the festival attendee (Luxford & Dickinson, 2015). As well as access to streaming performances in any number of locations, 3D technology allows virtual integration to the extent that individual artists can offer their own virtual experience within the festival, for example, offer the opportunity to "hangout backstage with a DJ before going on stage with them" (http://www.…”
Section: The Future Of Music Festivals 569mentioning
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings and imaginations that technologies can offer may alleviate this. Utilizing a futures frame,
this conceptual article contributes to the pursuit of successful future event design by applying a normative visionary methodology—employing trend analysis, scenarios, and science fiction to create prototypes that may assist in the formation of appropriate experience options and opportunities
for music festivals of the future. It is proposed that this technique may aid positive social outcomes.
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