“…However, it is also useful to consider that they are two extremes in terms of how information about alternatives contributes to sampling decisions. In many domains, the generation and/or use of alternatives has been linked to how people reason and the quality of their decisions (Dougherty, Gettys, & Thomas, 1997;Evans, 2007;Newstead et al, 2002;Sprenger et al, 2011;Thomas, Dougherty, Sprenger, & Harbison, 2008). The consideration of alternatives has often been proposed as a critical factor mediating whether people engage in confirmatory or normative sampling (Sanbonmatsu, Posavac, Kardes, & Mantel, 1998), but these behaviors have often been treated as a dichotomy rather than as endpoints on a continuum.…”