The role of inter-channel trust transfer in establishing mobile commerce trust

Lin, Jiabao; Lu, Yaobin; Wang, Bin; Wei, Kwok Kee

doi:10.1016/j.elerap.2011.07.008

Cited by 112 publications

(104 citation statements)

References 52 publications

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“…So, while offline trust is transferred to online contexts it does not play a major role in online trust formation. However, Lin et al (2011) found that trust in online brokerage services is significantly related to the initial trust in mobile brokerage services. It is clear that online trust can be transferred to mobile environments and seems to be an important determinant of trust in mobile contexts.…”

Section: Trust Transferencementioning

confidence: 72%

“…Marketing and e-commerce research indicate that trust transference can occur both intra-channel, when trust is transferred from an entity to another in the same channel (Ballester & Espallardo, 2008;Stewart, 2003Stewart, , 2006, and inter-channel, when trust is transferred from one context to another, mainly offline to online (Hahn & Kim, 2009;Kuan & Bock, 2007) or from online to mobile (Lin et al, 2011).…”

Section: Trust Transferencementioning

confidence: 99%

“…Besides Kuan and Block's (2007), from which the trust scales for each purchasing environment are drawn, other papers in relevant journals have used similarly-sized scales (consisting of three or four items) to measure trust as a single construct (Bart et al, 2005;Garbarino & Johnson, 1999;Gefen, 2000; D. J. Kim, Ferrin, & Rao, 2009; T. Lin et al, 2011). The goal of this paper was not to evaluate the three different dimensions of trust as separate constructs.…”

Section: Operationalization Of Variablesmentioning

confidence: 99%

“…Propensity to trust, experience and proficiency in technology usage, perceived ease of use, information quality, graphical characteristics, customization and personalization, privacy and security, third-party guarantees, reputation and offline presence are all relevant determinants for trust (Beldad et al, 2010;D. J. Kim, Ferrin, & Rao, 2008;Lin, Lu, Wang, & Wei, 2011;Urban et al, 2009). …”

Section: Trust Determinantsmentioning

confidence: 99%

“…According to Lin, Lu, Wang and Wei (2011) trust transfer is a cognitive process that may arise from one familiar context to a new context or from one trusted entity to an unknown entity. Categorization theory suggests that consumer knowledge of products or brands is stored in memory as structures (Cohen & Basu, 1987).…”

Section: Trust Transferencementioning

confidence: 99%

See 4 more Smart Citations

The effects of trust transference, mobile attributes and enjoyment on mobile trust

Giovannini

Ferreira

Silva

et al. 2015

BAR, Braz. Adm. Rev.

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Trust is essential in building relationships. In mobile commerce, as in electronic commerce, trust is even more valuable given the absence of human contact and direct observation of the service provider. Despite the importance of trust for mobile commerce, there has been little academic effort to study the relationships between mobile devices unique components of interactivity and customer trust, or the relationship between offline, online and mobile trust. This study proposes a trust-mediated model for customer attitude and transaction intentions in mobile commerce contexts that incorporates trust transference and unique factors present in mobile commerce. Data were collected in an online survey and analyzed via structural equations modeling. Results suggest that trust transferred from online contexts and ease of use have significant effects on mobile trust formation, while also indicating that mobile trust influences consumers' attitudes and intentions to purchase using mobile devices.

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Section: Trust Transferencementioning

confidence: 72%

Section: Trust Transferencementioning

confidence: 99%

Section: Operationalization Of Variablesmentioning

confidence: 99%

Section: Trust Determinantsmentioning

confidence: 99%

Section: Trust Transferencementioning

confidence: 99%

See 3 more Smart Citations

The effects of trust transference, mobile attributes and enjoyment on mobile trust

Giovannini

Ferreira

Silva

et al. 2015

BAR, Braz. Adm. Rev.

View full text Add to dashboard Cite

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Mobile Commerce Applications

Kim¹,

Ryu

2015

The International Encyclopedia of Digital Communication and Society

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Advances in mobile technology and the growing availability of smartphones are stimulating the rapid development of mobile commerce applications. Mobile commerce (m‐commerce) is a new type of e‐commerce, enabling transactions to be conducted via mobile devices. Due to its unique characteristics, m‐commerce promises new business opportunities with unprecedented market potential. This entry provides a review of the literature on m‐commerce with a focus on the state of the art in m‐commerce research and applications, providing a market overview and a discussion of enabling technologies, business models, user adoption, regulation and policy, and an outlook on future developments.

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Inter‐ versus intra‐channel trust transfer on an online‐to‐offline (O2O) platform

Ma¹,

Wang

et al. 2021

Can J Adm Sci

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The existing literature acknowledges the important role of trust between a firm and its customers but pays little attention to the dynamics of trust during the process of trust transfer. Our case study of the emergence of Doctor & You in China, a medical online‐to‐offline (O2O) platform, and identifies three phases of interaction between customers, merchants, and the platform and how the critical contributing factors impact the development of institutional, cognitive, and affective trust across the different phases. The results suggest a staged model for trust transfer through both inter‐ and intra‐channels, revealing the dynamic aspect of the trust transfer process on an O2O platform.

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The role of inter-channel trust transfer in establishing mobile commerce trust

Cited by 112 publications

References 52 publications

The effects of trust transference, mobile attributes and enjoyment on mobile trust

The effects of trust transference, mobile attributes and enjoyment on mobile trust

Mobile Commerce Applications

Inter‐ versus intra‐channel trust transfer on an online‐to‐offline (O2O) platform

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