The effects of trust transference, mobile attributes and enjoyment on mobile trust

Abstract

Trust is essential in building relationships. In mobile commerce, as in electronic commerce, trust is even more valuable given the absence of human contact and direct observation of the service provider. Despite the importance of trust for mobile commerce, there has been little academic effort to study the relationships between mobile devices unique components of interactivity and customer trust, or the relationship between offline, online and mobile trust. This study proposes a trust-mediated model for customer attitude and transaction intentions in mobile commerce contexts that incorporates trust transference and unique factors present in mobile commerce. Data were collected in an online survey and analyzed via structural equations modeling. Results suggest that trust transferred from online contexts and ease of use have significant effects on mobile trust formation, while also indicating that mobile trust influences consumers' attitudes and intentions to purchase using mobile devices.

The Influence of Electronic Service Quality and Electronic Word of Mouth (eWOM) toward Repurchase Intention (Study on E-Commerce in Indonesia)

“…The next sub-dimension is enjoyment. Enjoyment is defined as an intrinsic motivation based on pleasure, or in other words, it is a kind of pleasured experience while operating an electronic device (Giovannini, Ferreira, Silva, & Ferreira, 2015). To catch the hedonist aspect or to establish enjoyment in a website context, many researchers try to expand the technology acceptance model and to include enjoyment as the additional antecedent of attitude in the website (van der Heijden, 2004).…”

How Social Support Motivates Trust and Purchase Intentions in Mobile Social Commerce

“…Similar to SC, mobile social commerce (MSC) refers to business activities that are mediated by mobile social media (Kucukcay & Benyoucef, 2014). Besides having most of the advantages and characteristics of SC, MSC has the significant quality of ubiquity, which implies that customers can use smart phones and other mobile devices to conduct MSC activities via mobile social media without any temporal or spatial limitations (Chang, Witteloostuijn, & Eden, 2010;Giovannini, Ferreira, Silva, & Ferreira, 2015;Zhou, 2014b). With the growing popularity of mobile social media, MSC has received considerable interest from commercial enterprises (iMedia Research, 2017).…”

“…Extant studies have implied that users' trust may not only be affected by perception-based factors (such as effort expectancy, personal traits or trust propensity), but also by transferencebased factors (such as structural assurance, offline trust and online trust) (Giovannini et al 2015;Gu & Xu, 2015;Zhou, 2014a). Giovannini et al (2015) argued that online trust, offline trust, How Social Support Motivates Trust and Purchase Intentions in Mobile Social Commerce and ease-of-use have positive effects on trust in mobile commerce. Gu and Xu (2015) argued that trust propensity has significant effects on trust in wearable commerce.…”

Revisão Bibliográfica sobre Fatores de Impacto no Mobile Commerce

“…The Effects of Trust Transference, Mobile Attributes and Enjoyment on Mobile Trust (Giovannini et al, 2015) -Más experiências com a internet em ambientes e-commerce travam a confiança do usuário em ambientes m-commerce. -Usuários possuem maior confiança em operações off-line do que on-line.…”