The Role of Green Initiatives, Digitalisation and Procedural Justice in Maturing Supply Chain Agility

Abstract

While making an appeal to the institutional theory and the stakeholder theory, the study seeks to investigate the effects of three important drivers of supply chain agility, transcending multiple layers of external environment. A PLSbased structural equation model using a survey data obtained from 301 employees working in Logistics and Transportation sector reveals that green initiatives, digitalisation, and procedural justice that correspond to the physical, societal and the task environments subsequently amplify supply chain agility. Further, while employing environmental uncertainty as the critical moderating contingency, it has been found that the instrumentality of green initiatives and digitalisation in maturing supply chain agility gets enhanced with rising environmental dynamism. However, the moderation effect for the procedural justice could not be empirically substantiated. Besides contributing to the scholarly discourse by offering significant insights into new-fangled environmental contingencies of supply chain agility, the paper advances some useful implications for practitioners as well as suggestions for future research.

Prolificacy of Green Consumption Orientation and Environmental Knowledge to Slash Plastic Bag Consumption: The Moderating Role of Consumer Attitudes and the Demarketing Efforts

“…According to [11], demarketing focuses on temporarily or permanently discouraging consumers in general or a particular customer group from initiating or recurring undesirable (consumption) behaviors. Typically, it is an important constituent and/or complementor of the social marketing efforts aiming to foster better socio-cultural conditions to boost social and ecological performance at micro, meso, and macro levels [12,13]. With sustainability causing perspectives like triple-bottom-line (TBL) getting pervasive in the business world, environmental performance has become a key constituent of corporate sustainable performance, and consequently business organizations are also frequently engaged in social marketing campaigns to discourage consumer behaviors deemed detrimental to the social and ecological wellbeing of the society.…”