The Role of Gender Differences in Determining the Style of Consumer Decision-Making

Ünal, Sevtap; Erciş, Aysel

doi:10.21773/boun.22.1.6

Cited by 6 publications

(9 citation statements)

References 22 publications

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“…In a study conducted by Unal and Ercis (2008) which examined the role of gender differences in determining consumer decision-making styles, it was found the difference between men and women is in impulsive characteristics. This means that men often regret purchases they don't plan while women often make purchases that are not on their shopping list.…”

Section: Discussionmentioning

confidence: 99%

“…According to Unal and Ercis (2008) there are several differences in males and female characteristics in shopping decisions. The Characteristic of women in shopping are that they are more aware of the latest fashion.…”

Section: Gender Differences In Consumer Behaviormentioning

confidence: 99%

“…Research conducted by Unal and Ercis (2008) Shabbir and Safwan (2014) examined the approach of consumer characteristics in shopping and gender differences in Pakistan. The results of the study found that there were differences in decision-making styles between men and women.…”

Section: Review On Previous Research Reviewmentioning

confidence: 99%

“…While men only focus on goal and remain indefferent to what is outside of their goals. According to Unal and Ercis (2008) women are more active in trying new brands and store they know. Men Also more concerned with the factor of being aware of high quality and easy to reach factor in buying a product.…”

Section: Introductionmentioning

confidence: 99%

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Analysis of Gender Differences in Determining Online Purchase Decision-Making Style on Fashion Products in Padang City

Suari

Wati

Dharma

2019

AMR

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Online shopping behavior refers to the process of purchasing products and services through the internet. Online Shopping is one of alternatives to purchase goods or services by men and women who are target market groups for marketers. Men and women tend to have different ways of thinking. The purpose of this study is to describe the differences between men and women, observed from their rationality in making decisions to purchase fashion products online. This study uses a decision-making style approach developed by Scott and Bruce (1995). In this study, the population is consumers living in the city of Padang who have purchased fashion products online at online shopping sites. There were 138 respondents who were sampled in this study. The sampling method uses accidental sampling. Data were analyzed using the Independent Sample T-test. This study found that there were differences in decision-making styles between men and women in purchasing fashion products online. In this case men are said to be more rational than women in making purchasing decisions online. Keywords: Online Shopping, Buyer Decision Making Style

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Section: Discussionmentioning

confidence: 99%

Section: Gender Differences In Consumer Behaviormentioning

confidence: 99%

Section: Review On Previous Research Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Analysis of Gender Differences in Determining Online Purchase Decision-Making Style on Fashion Products in Padang City

Suari

Wati

Dharma

2019

AMR

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“…Öte yandan kadınlar alışverişlerinde uzman görüşüne ve güvene önem vermekte, mağaza tasarım ve sunumlarından daha çok etkilenmekte, ev eşyası ve giyim alışverişlerinde baskın rol oynamaktadırlar. Ürünler hakkında bilgi edinirlerken aile yakınları ve arkadaşlarının görüşlerine daha fazla önem vermekte, şikâyetleri olursa bunu yüksek sesle dile getirmektedirler (Aslan ve Alkan, 2017;Ünal ve Erciş, 2008;Yasin, 2009). Bu açıdan bakıldığında kadın giyim üzerine literatürde farklı açılardan incelenmiş pek çok çalışma bulunmaktadır.…”

Section: Kadın Giyimi Ve İslami Perspektiften Tesettür Giyimunclassified

Tesettürlü Üniversite Öğrencilerinin Tesettür Giyim Alışverişlerinde Karar Verme Tarzları Üzerine Bir Araştırma

Deniz

2019

İnsan Ve Toplum Bilimleri Araştırmaları Dergisi

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Women as a stakeholder: a qualitative study in Turkey

Oruc

2015

Social Responsibility Journal

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Purpose – This study aims to determine the efforts in the topic of women in the direction of corporate social responsibility (CSR) activities as one of the stakeholders of the companies. Design/methodology/approach – This study is based on a survey of what has been written on the topic of women and CSR in Turkey. The data obtained, and the methodology used, come from Web sites belonging to the top 50 of Turkey’s 500 Big Industrial Organizations as determined by the Istanbul Chamber of Industry (ISO) and sustainability reports. The data obtained were assessed through content analysis; they were categorized by themes and sub-themes. Findings – In analyzing the research data, CSR activities involving women as external and internal stakeholders were classified as direct, indirect or both. Research limitations/implications – Because this study is qualitative in nature, the findings cannot be generalized. At the same time, as the enterprises in the state sector do not have CSR links, the results focus primarily on the private sector. Practical implications – The results indicate that there have been efforts in Turkey to consider women as stakeholders in CSR activities; however, these efforts are limited. Social implications – Women are a part of community and they are stakeholders to businesses. Businesses could support women with CSR activities. Originality/value – A study such as this one of the role of women as stakeholders in Turkish enterprises may contribute to understanding the role of women in Turkey today.

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The Role of Gender Differences in Determining the Style of Consumer Decision-Making

Abstract: Different methods and approaches have been developed to understand consumers' decision-making styles. One of these is the Consumer Style Inventory (CSI) (Sproles and Kendall, 1986)

Cited by 6 publications

References 22 publications

Analysis of Gender Differences in Determining Online Purchase Decision-Making Style on Fashion Products in Padang City

Analysis of Gender Differences in Determining Online Purchase Decision-Making Style on Fashion Products in Padang City

Tesettürlü Üniversite Öğrencilerinin Tesettür Giyim Alışverişlerinde Karar Verme Tarzları Üzerine Bir Araştırma

Women as a stakeholder: a qualitative study in Turkey

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