Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 19) 2019
DOI: 10.2991/teams-19.2019.55
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The Role of Entrepreneurship Education and Subjective Norms on the Intention of Entrepreneurship

Abstract: This study was conducted in order to analyze the role of the entrepreneurship education and subjective norms on the intention of entrepreneurship. The respondents of this study were 80 students of the Faculty of Economics, Universitas Pendidikan Ganesha, Singaraja, Bali, Indonesia. The sampling technique used was convenience sampling technique. The primary data of this study were in the form of questionnaires with a Likert scale of 1-5. The analytical model used was the multiple regression. As the results of t… Show more

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Cited by 2 publications
(3 citation statements)
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“…Subjective norms or normative references from family, friends, and co-workers directly affect entrepreneurial intention (Hung & Khai, 2022). The individual may seek advice and support from friends and family because being an entrepreneur is difficult (Wahyuni et al, 2019). Each normative belief strengthens a person's pressure to follow the appropriate referent (Romero-Colmenares & Reyes-Rodríguez, 2022).…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Subjective norms or normative references from family, friends, and co-workers directly affect entrepreneurial intention (Hung & Khai, 2022). The individual may seek advice and support from friends and family because being an entrepreneur is difficult (Wahyuni et al, 2019). Each normative belief strengthens a person's pressure to follow the appropriate referent (Romero-Colmenares & Reyes-Rodríguez, 2022).…”
Section: Discussionmentioning
confidence: 99%
“…Subjective norms affect an entrepreneur's decision to start a business and follow social norms (Bhuyan & Pathak, 2019). People may act similarly as long as it serves their reference group (Wahyuni et al, 2019). Ajzen (2019) subjective norms are a person's evaluation of other people's opinions on whether they should do or not do a certain behaviour.…”
Section: Subjective Normsmentioning
confidence: 99%
“…Firstly, we can say that there is a lack of studies conducted that relate technology entrepreneurship intention with subjective norms, although subjective norms play a crucial role in shaping one's attitude and behavior. According toWahyuni et al (2019), in subjective norms, the support from people around us (family, relatives, close friends) and seeing successful people are very influential in shaping students' entrepreneurship intention. Exposure to successful tech entrepreneurs can inspire and educate students about the possibilities and challenges of starting technology-based ventures.A supportive ecosystem that encourages innovation, collaboration, and risk-taking can positively influence students' intentions to pursue technology entrepreneurship.…”
mentioning
confidence: 99%