The role of destination personality in predicting tourist behaviour: implications for branding mid-sized urban destinations

Apostolopoulou, Artemisia; Papadimitriou, Dimitra

doi:10.1080/13683500.2013.878319

Cited by 60 publications

(49 citation statements)

References 59 publications

(80 reference statements)

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“…Within the travel and hospitality context, destination personality is vital to making a locale more competitive [11]. To manage the perceptions that tourists have and contribute to the development of a unique identity, destinations can be branded through careful management of their destination personality [25].…”

Section: Destination Personalitymentioning

confidence: 99%

“…Specific to destinations, brand personality can also be associated with the set of unique and favorable associations and memories that tourists have connected to a particular place [3]. Since then, several studies have investigated the role of destination personality in evaluating scale development (e.g., [4,26,27]) and tourists' behavioral intentions (e.g., [5,9,11,[28][29][30]). The original scale was Aaker [19] research which established the foundational theoretical framework of the brand personality construct utilizing 42 items.…”

Section: Destination Personalitymentioning

confidence: 99%

“…Destination image plays an important role in tourists' decision-making processes and subsequent travel behavior [7,37]. Destination image has been used to make cognizable an individual's opinions and impressions about a destination, which together signify its holistic descriptions in that tourist's mind [11,38].…”

Section: Destination Imagementioning

confidence: 99%

“…Destination personality is the tourism office's branding of the destination utilizing human characteristics, whereas destination image is a person's view of that destination. Apostolopoulou and Papadimitriou [11] examined the relationship linking destination personality and destination image and found that destination personality does influence the destination image, but the two are distinctly different concepts [35]. Destination image plays an important role in tourists' decision-making processes and subsequent travel behavior [7,37].…”

Section: Destination Imagementioning

confidence: 99%

See 3 more Smart Citations

Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences

et al. 2017

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When tourists chose destinations, they usually select locations that satisfy the subjective criteria of their requirements. The purpose of this study was to delineate those criteria by analyzing the interrelationships among destination personality, image, and intent to recommend while examining the effects of gender, age, cultural background, and prior tourist experience. The data were collected from a major tourism destination in South Korea. A total of 316 usable surveys were analyzed using structural analysis. The results show that three of the four factors for destination personality significantly affected destination image. In turn, destination image influenced intent to recommend. Subsequent tests for metric invariances showed differences in the moderating role of cultural background, gender, age, and prior experience.

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Section: Destination Personalitymentioning

confidence: 99%

Section: Destination Personalitymentioning

confidence: 99%

Section: Destination Imagementioning

confidence: 99%

Section: Destination Imagementioning

confidence: 99%

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Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences

et al. 2017

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“…Although applied widely to products and services, only a handful of studies have examined tourism destination from a branding perspective. Apostolopoulou and Papadimitriou (2015) argue that the branding of a certain region or place as a tourist destination is a long and continual process, depending on many factors and established brand management practices.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Tourism destination brand dimensions: an exploratory approach

Veríssimo

Tiago

et al. 2017

TMS

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Recently, researchers have suggested using destination branding as a powerful marketing tool. Despite its apparent value, there appears to be little applied research on this subject that goes beyond the conventional destination brand image, especially regarding research that combines different brand equity dimensions. This study is designed to address this gap, using the islands of Madeira as a unit of research. For this purpose, a survey was undertaken of 321 tourists, in seven hotels at this destination. Respondents were requested to rate the factors for awareness, image, perceived quality, and loyalty, in a method consistent with the brand equity model, using descriptive analyses and a confirmatory factor analysis. The results show that these four dimensions are relevant for the composition of destination brand equity. Even though image shows the greatest impact, the outcome establishes the need to look beyond brand image.Keywords: Brand equity, awareness, image, perceived quality, loyalty, branding destinations. ResumoEstudos recentes defendem a importância da gestão da marca de destinos enquanto ferramenta de marketing. Porém, apesar do seu valor potencial, poucos trabalhos aprofundam a gestão da marca para além do conceito de imagem. Este trabalho contribui para colmatar esta lacuna, utilizando a ilha da Madeira como unidade de análise e contando com a participação de 321 turistas, alojados em sete hotéis. Solicitou-se aos inquiridos a avaliação do destino nas dimensões do modelo de valor de marca, nomeadamente, imagem, notoriedade, qualidade percecionada e fidelização. Os resultados obtidos através das análises descritiva e fatorial confirmatória atestam que o modelo de valor da marca é composto por estas quatro dimensões. Embora a imagem seja uma dimensão importante do modelo, os resultados mostram que a marca de destino depende, igualmente, da notoriedade, da qualidade percecionada e da fidelização. Palavras-chave:Valor de marca, notoriedade, imagem, valor percecionado, fidelização, gestão de marca do destino.

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Interval type 2 trapezoidal‐fuzzy weighted with zero inconsistency combined with VIKOR for evaluating smart e‐tourism applications

Krishnan

Mohammed

Alnoor

et al. 2021

Int J of Intelligent Sys

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The benchmarking of smart e‐tourism data management applications falls under the problem of multicriteria decision‐making (MCDM). This claim is supported by three issues: 12 smart key concepts need to be considered in the evaluation, criteria importance, and data variation among these criteria. Thus, an MCDM solution is essential to overcome problem complexity. To end this, this study presents a decision‐making framework on the basis of the extension of interval type 2 trapezoidal‐fuzzy weighted with zero inconsistency (IT2TR‐FWZIC) integrated with the Vlsekriterijumska Optimizcija I Kaompromisno Resenje (VIKOR) method for evaluating and benchmarking the smart e‐tourism data management applications. Our methodology comprises two consecutive phases. In the first phase, a decision matrix is constructed using the intersection between the 12 key concepts and smart e‐tourism data management applications of each category and subcategory in smart e‐tourism. In the second phase, the integration of the IT2TR‐FWZIC formulation and VIKOR is presented to compute the weights for the 12 key concepts and benchmark the smart e‐tourism data management applications for each category. The results are as follows: (1) A clear difference is found among the criteria weights (12 smart key concepts). Specifically, the real‐time criterion achieves the highest importance weight (0.098), whereas augmented reality obtains the lowest weight (0.068). The context‐awareness and recommender systems have the same weight value (0.087), and the other eight criteria are distributed in between. (2) The smart e‐tourism data management applications are evaluated and benchmarked effectively per category and subcategories. (3) Benchmarked applications in each category are subjected to a systematic ranking in the evaluation process. The sensitivity analysis has shown high correlation outcomes to the systematic ranking results over the 31 scenarios of criteria weight changing. Moreover, a comparative analysis of the proposed work with other existing studies is also discussed.

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The role of destination personality in predicting tourist behaviour: implications for branding mid-sized urban destinations

Cited by 60 publications

References 59 publications

Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences

Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences

Tourism destination brand dimensions: an exploratory approach

Interval type 2 trapezoidal‐fuzzy weighted with zero inconsistency combined with VIKOR for evaluating smart e‐tourism applications

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