The role of data privacy in marketing

Martin, Kelly D.; Murphy, Patrick E.

doi:10.1007/s11747-016-0495-4

Cited by 463 publications

(412 citation statements)

References 81 publications

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“…Consumer concerns regarding data privacy, and their ability to trust brands and platforms are not new (for a review on data privacy see Martin and Murphy 2017). Research in marketing and related disciplines has examined privacy and trust concerns from multiple angles and using different definitions of privacy.…”

Section: Privacy Concerns On Social Mediamentioning

confidence: 99%

The future of social media in marketing

Appel

Grewal

Hadi

et al. 2019

J. of the Acad. Mark. Sci.

1,061

557

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Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. Drawing on academic research, discussions with industry leaders, and popular discourse, the authors identify nine themes, organized by predicted imminence (i.e., the immediate, near, and far futures), that they believe will meaningfully shape the future of social media through three lenses: consumer, industry, and public policy. Within each theme, the authors describe the digital landscape, present and discuss their predictions, and identify relevant future research directions for academics and practitioners.

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Section: Privacy Concerns On Social Mediamentioning

confidence: 99%

The future of social media in marketing

Appel

Grewal

Hadi

et al. 2019

J. of the Acad. Mark. Sci.

1,061

557

View full text Add to dashboard Cite

show abstract

“…For example, in BThe Role of Privacy in Marketing^ (Martin and Murphy 2017), the authors identify and define various privacy-related constructs that have appeared in recent literature. Then they examine the different theoretical perspectives brought to bear on privacy topics related to consumers and organizations, including ethical and legal perspectives.…”

Section: Domain-based Review Papersmentioning

confidence: 99%

Review articles: purpose, process, and structure

Palmatier

Houston

Hulland

2017

J. of the Acad. Mark. Sci.

589

353

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Many research disciplines feature high-impact journals that are dedicated outlets for review papers (or review-conceptual combinations) (e.g., Academy of Management Review, Psychology Bulletin, Medicinal Research Reviews). The rationale for such outlets is the premise that research integration and synthesis provides an important, and possibly even a required, step in the scientific process. Review papers tend to include both quantitative (i.e., meta-analytic, systematic reviews) and narrative or more qualitative components; together, they provide platforms for new conceptual frameworks, reveal inconsistencies in the extant body of research, synthesize diverse results, and generally give other scholars a Bstate-of-the-art^snapshot of a domain, often written by topic experts (Bem 1995). Many premier marketing journals publish meta-analytic review papers too, though authors often must overcome reviewers' concerns that their contributions are limited due to the absence of Bnew data.F urthermore, relatively few non-meta-analysis review papers appear in marketing journals, probably due to researchers' perceptions that such papers have limited publication opportunities or their beliefs that the field lacks a research tradition or Brespect^for such papers. In many cases, an editor must provide strong support to help such review papers navigate the review process. Yet, once published, such papers tend to be widely cited, suggesting that members of the field find them useful (see Bettencourt and Houston 2001).In this editorial, we seek to address three topics relevant to review papers. First, we outline a case for their importance to the scientific process, by describing the purpose of review papers. Second, we detail the review paper editorial initiative conducted over the past two years by the Journal of the Academy of Marketing Science (JAMS), focused on increasing the prevalence of review papers. Third, we describe a process and structure for systematic (i.e., non-meta-analytic) review papers, referring to Grewal et al. (2018) insights into parallel meta-analytic (effects estimation) review papers. (For some strong recent examples of marketing-related meta-analyses, see Knoll and Matthes 2017;Verma et al. 2016). Purpose of review papersIn their most general form, review papers Bare critical evaluations of material that has already been published,^some that include quantitative effects estimation (i.e., meta-analyses) and some that do not (i.e., systematic reviews) (Bem 1995, p. 172). They carefully identify and synthesize relevant literature to evaluate a specific research question, substantive domain, theoretical approach, or methodology and thereby provide readers with a state-of-the-art understanding of the research topic. Many of these benefits are highlighted in Hanssens' (2018) paper titled "The Value of Empirical Generalizations in Marketing," published in this same issue of JAMS.The purpose of and contributions associated with review papers can vary depending on their specific type and research question, but i...

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“…Within marketing, privacy has mainly been studied in the direct or interactive marketing literature (Culnan, 1995;Nowak and Phelps, 1995;Milne and Boza, 1999;Schoenbachler and Gordon, 2002;Phelps et al, 2000;Milne and Gordon, 1993), as part of service quality (Parasuraman et al, 2005;Wolfinbarger and Gilly, 2003), or, more recently, in the literature on online advertising (Tucker, 2014;Bleier and Eisenbeiss, 2015a;Schumann et al, 2014;Goldfarb and Tucker, 2011a). Although Peltier et al (2009) and Martin and Murphy (2017) have provided a global overview on the role of privacy within marketing, due to their broad focus the specific understanding of how firms' privacy practices affect consumers need to be elaborated. While Lanier and Saini (2008) address part of this void by discussing (some) firm-related privacy issues, we believe a more structured overview focused on the influence of firms' privacy practices on consumers is Introduction necessary.…”

Section: Introductionmentioning

confidence: 99%