The Role of Customer Motivation in Mediating Customer Communication and Customer Decision to Use Kartu As of Telkomsel Broadband Services in Kendari of Indonesia

Tanduklangi, Amri; Yusuf, Hayat

doi:10.5901/mjss.2017.v8n2p87

Cited by 2 publications

(3 citation statements)

References 3 publications

(1 reference statement)

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“…Promotion is a communication process by companies that produce goods with consumers and people who have an interest in the company's goods and services. (Kotler, P dan Keller, 2013., Komaladewi, R., dan Indika, 2017Karwur, 2016). Tjiptono, (2015, Promotion is the process of influencing the public by communicating and providing clear and precise information to prospective buyers as target consumers so that they are willing to buy, and have loyalty to the goods produced by the company.…”

Section: Literature Reviewmentioning

confidence: 99%

Impact Of Service Marketing On Student Decisions

Onsardi

Wulandari

Finthariasari

et al. 2021

jbmp

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This research aims to determine the impact of service marketing on student decision-making to decide on the choice of the Faculty of Economics and Business of Muhammadiyah University of Bangkulu. This study uses quantitative methods. In this study, the population was all students of the School of Economics and Business of Muhammadiyah Bengkulu University, a total of 1,606 people, and 161 respondents were selected as a sample. The sampling technique uses proportional random sampling. Use questionnaires to collect data. Multiple linear regression is used as a way to analyze data. The conclusion of the research results proves that service marketing has had an impact on students' decision to choose the Faculty of Economics and Business of Muhammadiyah University. Product factors have a positive and significant effect on student decisions. This price factor in the form of SPP has a negative effect. Promotion factors have a positive and significant effect. Location factors are positive and significant. HR factors have a positive and significant effect. Meanwhile, process factors have no effect on student decision. The physical evidence factor has a positive and significant effect on student decisions to choose the Faculty of Economics and Business, Muhammadiyah University of Bengkulu.

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Section: Literature Reviewmentioning

confidence: 99%

Impact Of Service Marketing On Student Decisions

Onsardi

Wulandari

Finthariasari

et al. 2021

jbmp

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show abstract

“…According to previous studies, the biggest reason for this phenomenon is that consumers purchasing limited edition products gain economic or psychological rewards by winning such implicit competitions with other consumers [34,35]. In addition, as commodities are a means of communication with surrounding people, owning and using rare products make the owners the envy of others, which as a result satisfies social needs [36]. Thus, in the case of limited edition resale products, rather than ordinary products, the learning effect from past purchasing experiences of limited edition products affects consumers and makes them expect that they can buy rarer and better quality products.…”

Section: Consumption Motivation Of Limited Edition Productsmentioning

confidence: 99%

“…As pointed out by the theory of goal achievement motivation, consumers determine the level of motivation and the level of achievement on the basis of their goals. In other words, they practice behaviors of consumption with their special motivation and goal of consumption [36]. For this reason, consumers prioritize various consumption purposes from the perspective of active consumers who plan their own consumptions and obtain satisfaction from such behaviors and tend to seek ways of the highest efficiency.…”

Section: Research Modelmentioning

confidence: 99%

Consumption Motivation of Limited Edition Product in Reselling Open Market

Kim

2020

Journal of Open Innovation: Technology, Market, and Complexity

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Recently, the phenomenon of purchasing limited edition products has been spreading rapidly in the reselling open market. As various technologies are introduced in the era of the fourth industrial revolution, platform-centered digital distribution has become popular and consumers buy limited edition products as a reflection of their various access behaviors to satisfy their social needs for reselling and not out of mere curiosity or personal preference. Accordingly, this study includes a survey conducted among 564 consumers of limited edition products who were leading the consumer-centered reselling open markets in Korea. Specifically, five factors of limited edition products consumption motivation—functional, emotional, social, epistemic, and economic—are defined, and how these factors affect the continuous consumption attitudes of consumers with such active consumption attitudes as a medium is considered. The analysis result shows that emotional factors are not significant as a motivation factor to limited product consumption while economic factors had a significant effect on the behavior of continued resale product consumption. This result clearly indicates that while consumers sometimes purchased limited edition products merely out of functional, social, and epistemic motivation, acquiring economic value through reselling in the customer to customer open market was also an important consumption motivation.

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The Role of Customer Motivation in Mediating Customer Communication and Customer Decision to Use Kartu As of Telkomsel Broadband Services in Kendari of Indonesia

Cited by 2 publications

References 3 publications

Impact Of Service Marketing On Student Decisions

Impact Of Service Marketing On Student Decisions

Consumption Motivation of Limited Edition Product in Reselling Open Market

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