The Role of Creativity in Development of Innovation in Tourism

Bascavusoglu-Moreau, Elif; Kopera, Sebastian; Wszendybył-Skulska, Ewa

doi:10.7341/2013911

Cited by 5 publications

(4 citation statements)

References 6 publications

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“…Investigations of sustainable tourism have characterised innovation into three elements: creativity, a problem-solving approach and a new way of thinking (Moscardo 2007). These elements are related, in that creativity can lead to the imagination, conceptualization and implementation of new solutions (Bascavusoglu-Moreau et al, 2013). This study's standpoint is that scholars should be primarily focused on the processes of imagining and conceptualizing new solutions in this field.…”

Section: Introductionmentioning

confidence: 99%

Sustainability in wildlife tourism: challenging the assumptions and imagining alternatives

Bertella

2018

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Purpose This study raises and discusses questions concerning the assumptions of sustainability to uncover aspects that might lead to new critical ways of understanding it. More specifically, the aim of this study is to discuss the adoption of the sustainability approach in wildlife tourism and challenge its underlying anthropocentric assumptions. Design/methodology/approach The approach adopted is one of animal ethics, more precisely Ecofeminism. Findings The discussion ends by highlighting the possibility for new thinking. In particular, the concept of entangled empathy is presented as a potentially central element for re-thinking wildlife tourism. Research limitations/implications This study raises critical questions and starts the conceptualization of a non-anthropocentric approach in wildlife tourism. This can be viewed as a mental exercise that should be developed further and translated into practical suggestions. Originality/value This study views innovation as a process of re-thinking sustainability through the adoption of the animal ethics lens.

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Section: Introductionmentioning

confidence: 99%

Sustainability in wildlife tourism: challenging the assumptions and imagining alternatives

Bertella

2018

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“…Furthermore, employees who have traits of creativity can generate and develop original and out-of-the-box solutions [39], thereby influencing the way that external communication, such as marketing and advertising programs, is executed, along with building an effective brand image for the tourism destination in question. In addition, the characteristics of the tourism destination's staff can also play a positive role in the way they communicate with visitors, thereby providing active customer service [40].…”

Section: Learning Commitmentmentioning

confidence: 99%

Marketing Communication and Creative Tourism: An Analysis of the Local Destination Management Organization

Gato

Dias

Pereira

et al. 2022

Journal of Open Innovation: Technology, Market, and Complexity

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Delivering a positive tourism experience is an expanding concern of destinations because of the growth of the tourism industry. The emergence of creative tourism has led to a continued necessity for local destination management organizations to pursue innovative and versatile strategies. This study aims to evaluate the organizational capabilities of local destination management organizations to promote a creative tourism context and develop related activities. The conceptual model was tested using a mixed-methods approach, combining a focus group with local destination management organizations with a quantitative study using multivariate statistical analysis through structural equational modeling. The findings showed that local destination management organizations ought to prioritize organizational culture by coordinating learning and effective knowledge training to strengthen marketing communication capabilities while focusing on potentiating their resources to develop the destination by implementing a local creative tourism destination, thereby generating value for a greater creative tourism local destination where tourists play an active role.

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“…This is consistent with Lesáková(2014), who argues that innovation is a vital power in more competitive market. Innovation and creativity brings about creative opportunity (Bascavusoglu-Moreau et al, 2013), rapid growth, broaden market segments and better re-positioning (Syaifudin, 2017), product differentiation, customers' satisfaction and service/product quality image improvement (Cherrett, 2011), survival and growth in dynamic competitive market (Lesáková, 2014), demand increase, positive image, infrastructure development, creation atmosphere, more creative talent emergence, innovation, product export, network building and development of knowledge and skill (OECD, 2014).…”

Section: Creativitymentioning

confidence: 99%

“…Creativity emerges from the con�luence of knowledge, motivation and creative thinking (Adams, 2005) and they are the basis of entrepreneurship skills (Pisanu & Menapace, 2014). The educated, creative and skillful tourism human resources tend to promise greater innovation (Bascavusoglu-Moreau et al, 2013). The following �igure (Figure 3) represents a woman who undertakes double roles and responsibilities, as a mother and an entrepreneur.…”

Section: Creativitymentioning

confidence: 99%

A Community Marine Tourism as a Business Sector: Challenges Faced by Local Community

Suryani

Soedarso

Rahmawati

et al. 2022

IJBS

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Marine tourism is one of several economic drivers which contribute to local community livelihood and regional income. Many potential coastal areas are gradually developing and transformed by its’ local communities into local-scale tourisms which accommodate local or domestic or surrounding tourists’ recreational needs. However, to be sustainable, there are many issues need to be addressed. The study intends to explore Dalegan community perceived tourism issue in developing their WPP destination or white sand tourism. The study adopts qualitative method in gathering and analyzing the data. The data are gathered through Dalegan community dialog or interactive session during Dalegan community service program. The collected data are interpreted by implementing thematic analysis. The study reveals that there are three main issues faced by Dalegan local communities: financial, creativity and lack of legal procedures. The collaboration of financial service agents, educational institutions, (local) government bodies and local community inclusion is needed. The study demonstrates that to build Dalegan marine tourism, local/community leadership, local human quality improvement, local resources identification and local culture need to be used as the development grounds. The study also shows that the local community is still not aware of the environmental issues and diversification of recreational activities. Thus, local community still needs advocacy to understand the relationship between tourism and environment. The study also finds that local women are valuable human resource for marine tourism business. They are potential women entrepreneurs who develop small business around WPP marine tourism.

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The Role of Creativity in Development of Innovation in Tourism

Cited by 5 publications

References 6 publications

Sustainability in wildlife tourism: challenging the assumptions and imagining alternatives

Sustainability in wildlife tourism: challenging the assumptions and imagining alternatives

Marketing Communication and Creative Tourism: An Analysis of the Local Destination Management Organization

A Community Marine Tourism as a Business Sector: Challenges Faced by Local Community

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