The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management

Green Awareness and Purchase Intention for Organic Products

“…Customer buying behaviour that is common known by purchase intention today, becomes important attention for company [19]. Remember that purchase intention is starting for customer does product purchasing offered by company [20].…”

Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company’s core activities

“…In a recent study, Gatti et al (2012) identify two foci in business-related CSR literature. On the one hand, the traditional approach focuses on the effects for the company and follows Friedman (1970) in his concern for the bottom line of the organization.…”

“…On the other, the proactive approach focuses on the effects of businesses for society. The confrontation of these streams has led to studies addressing the business case for CSR, showing that companies may sometimes thrive financially (see Margolis and Walsh, 2003;Halme and Laurila, 2009;Karnani, 2011a) and their corporate reputation may be enhanced (Gatti et al, 2012) when investing in CSR. However, given the variety of extant definitions of CSR, and the fact that the concept is sometimes used as a broad container construct, it is debatable whether focusing on the business case for CSR really provides useful insights for managers (Margolis and Walsh, 2003).…”

“…Embarking on CSR can be a promising strategy to enhance appreciation of a corporate brand by different stakeholders such as customers, employees and NGOs (Brown and Dacin, 1997;Gatti et al, 2012). Balmer (2001) defines the corporate brand as 'the conscious decision by senior management to distil and make known the attributes of the organization's identity in the form of a clearly defined branding proposition ' (p. 281).…”

Relationships among Components of Insurance Companies and Services’ Quality

“…Researchers often include these organizational components, as well as their users' perception of product quality, in their research concepts (Chang, 2012;Bontis et al, 2007). Researchers associate the reputation of the organization with the perceived quality of products and purchase intention (Gatti et al, 2012), and less with the perceived adequacy of the information about the core product, such as insurance coverage in insurance services. Researchers include the perceived adequacy of information as a component of quality of service in terms of informational control, either in terms of the organization's activities (Ladhar and Morales, 2008), or of the provision of information about the service (Sureshchandar et al, 2002).…”