Green Awareness and Purchase Intention for Organic Products

Hariyanto, Oda I. B.

doi:10.1088/1757-899x/288/1/012114

Cited by 5 publications

(5 citation statements)

References 21 publications

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“…Herein the consumer awareness towards buying organic products would impact on the purchase intention of the consumers (Kaur & Bhatia, 2018). Consumer awareness and trust support in improving customer intention (Hariyanto, 2017). Scholars have pointed out the key antecedents behind consumer purchase intention, as such, the relationship between the predictors of consumer purchase intention and organic food (Smith & Paladino, 2010;Bai et al, 2019).…”

Section: Green Purchase Intentionmentioning

confidence: 99%

Does premium price mediate the consumer awareness and green purchase intention? A consumer study based on organic food, Western Province - Sri Lanka

Premadasa¹,

Fernando

2022

J. Bus. Stud.

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The modern consumer strives for a quality and healthy life, and that motive directs the consumer towards quality food by focusing on both environmental concern and health consciousness. Herein, this paper addresses the impact of consumer awareness of organic food on green purchase intention with the mediation effect of the premium price. A mixed research approach has been adopted and a systematic sample has been selected, whereas impact has been assessed through regression, mediation through the Barron-Kenny model, and the Sobel test. Further thematic analysis was performed to assess the green purchase intention qualitatively. The main findings revealed that both environmental concern and health consciousness positively influence green purchase intention of organic food; health consciousness is the most influential consumer awareness factor, and there was a partial mediation by the premium price. Thus, the results of the analysis concluded that there was a strong positive relationship between consumer awareness and green purchase intention. From the thematic analysis, the main themes were identified as (a) health and nutritional concern, (b) environmental concern, (c) taste, and freshness, and (d) social status. The paper concluded by providing recommendations to policymakers and marketing planners to design and initiate consumer awareness to widen the customer base and plan future strategies.

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Section: Green Purchase Intentionmentioning

confidence: 99%

Does premium price mediate the consumer awareness and green purchase intention? A consumer study based on organic food, Western Province - Sri Lanka

Premadasa¹,

Fernando

2022

J. Bus. Stud.

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“…In the last three decades, the environmental awareness of consumers has increased dramatically (Hariyanto, 2018). This increase in consumer awareness has a significant impact on consumer behavior.…”

Section: Review Of Literaturementioning

confidence: 99%

“…Based on the commercial background of people, businesses are trying to advertise green labels on their products to make consumers green, attract their attention and increase sales and profits. Hence, by using green advertising practices companies obtain the objectives of being green, protecting the earth, allowing a sustainable life cycle, and increasing their profits (Hariyanto, 2018).…”

Section: Introductionmentioning

confidence: 99%

The Moderating Role of Environmental Concern between Green Advertising Practices and Consumer Green Purchase Behavior

Ahmadi¹,

Zazai²

2022

KJEMS

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The purpose of this study is to know the effect of green advertising practices on consumer green purchase behaviour in the food and beverage sector of Afghanistan. The current study applies Ajzen’s theory of planned behavior (TPB) to evaluate the relationship between green advertising practices and consumer green purchase behaviour, including the additional predictors (green awareness, green products, and environmental concern). This study is based on a quantitative methodology. The survey based on a questionnaire was conducted with a convenient random sampling technique of the food and beverage sector consumers and a total of two hundred respondents were selected. The overall result of this study shows that three predictors significantly improve the TPB in the context of green advertising practices on consumer green purchase behaviour. This means there is a positive and significant effect of green advertising practices on consumer green purchase behaviour by considering the moderating role of environmental concern. Further, this study recommends that for future research the researcher can add more green advertising practices and increase the sample size. It is also suggested that companies emphasize green launch, use green labels or stickers on the front side of their products, ensure natural claim, sustain green profile and start using the concept of 3Rs (Reduce, Recycle and Reuse).

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“…The study of [1] states that "As the most prominent is that organic product price is more expensive from conventional product, so it is needed customer behavior that is more caring because of product's content than product' price". The possible solution is back to nature, doing the ways of vegetable cultivation naturally without using inorganic fertilizer and pest killer without chemical pesticide.…”

Section: Literature Reviewmentioning

confidence: 99%

Conserving Environment Through Local Wisdom of Organic Vegetable Crops in West Java Indonesia

Hariyanto¹

2020

Proceedings of the 3rd Global Conference on Business, Management, and Entrepreneurship (GCBME 2018)

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Until today, vegetable farmers still use inorganic fertilizer to fertilize the soil and chemical pesticide to eradicate pests. It is assumed to be quite practical and effective use inorganic fertilizer and chemical pesticide, are the most powerful to increase vegetables quantity. Without calculating negative impact towards environment and human health, also it gives impact towards greenhouse gasses cumulatively cause global warming. A wise solution is back in the era before 1970, in that time farmers are very depends on local wisdom. Now, vegetable cultivation based on local wisdom has been four decades old abandoned by farmers, it is assumed to be ineffective and inefficiency towards development era. The aim of study is to explore and conserve vegetables cultivation based on local wisdom to minimize the impact towards human and natural environment. Qualitative research method and ethnography approach used to analyze with this study reason and discuss about the latest actual and factual problems. Data produced is descriptive data that relates to local wisdom of Sundanese Culture in West Bandung. Agriculture based on local wisdom is not about something new, but after four decades are abandoned for farmer generation now it is something new.

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Green Awareness and Purchase Intention for Organic Products

Cited by 5 publications

References 21 publications

Does premium price mediate the consumer awareness and green purchase intention? A consumer study based on organic food, Western Province - Sri Lanka

Does premium price mediate the consumer awareness and green purchase intention? A consumer study based on organic food, Western Province - Sri Lanka

The Moderating Role of Environmental Concern between Green Advertising Practices and Consumer Green Purchase Behavior

Conserving Environment Through Local Wisdom of Organic Vegetable Crops in West Java Indonesia

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