The role of competitive advantage in mediating the effect of promotional strategy on marketing performance

Yasa, Ni Nyoman Kerti; Giantari, I Gusti Ayu Ketut; Setini, Made; Rahmayanti, Putu Laksmita Dewi

doi:10.5267/j.msl.2020.4.024

Cited by 45 publications

(47 citation statements)

References 1 publication

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“…Satisfying the clients' solicitations will build clients' development as the pointer of organization performance. This outcome is like [6], expressing that innovative orientation impacts emphatically on Performance. The pioneering orientation impacts the situation on the performance [31][32].…”

Section: H3: Market Orientation Has a Significant Effect On Performanmentioning

confidence: 83%

“…Ref [6] in breaking down innovative orientation and Business Performance on Small and Medium Enterprises possessed by ladies in Malaysia express that pioneering orientation impacts decidedly on Competitive Advantage. Pioneering orientation will in general make the business visionaries progressively keen on going for broke and evidently it causes the business visionaries to turn out to be increasingly imaginative, proactive and inventive which leads the organization on Performance Improvement.…”

Section: The Effect Of Entrepreneurial Orientation On Competitive Advmentioning

confidence: 99%

“…Enterprising orientation is emphatically and fundamentally identified with the exhibition of SMEs with competitive advantage systems as intervening factors. Competitive advantage is appeared through item separation, advertise detecting, and showcase responsiveness [6].…”

Section: The Effect Of Entrepreneurial Orientation On Competitive Advmentioning

confidence: 99%

“…Performance can be accessed through: financial performance, customer loyalty, customer satisfaction, customer retention, and performance received [5]. Measurement of business performance, financial planning, financial planning, financial planning, improvement, ROI, profit, sales, income growth, market investment [6][7][8][9][10][11][12][13].…”

Section: Introductionmentioning

confidence: 99%

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The Effect of Market Orientation and Entrepreneurship Orientation to Competitive Advantage and Performance

Trarintya¹

2020

jefms

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This study aims to explain the effect market orientation, entrepreneurship orientation and competitive advantage on performance. The population in this study was all Micro, Small and Medium Enterprises enrolled in Bali. Samples taken based on probability sampling techniques are simple random sampling, where researchers provide equal opportunities for each member of the population (employees) to be chosen as samples randomly regardless of the strata in the population itself with a total sample of 100 enterprises. This examination tried by quantitative techniques with SEM-PLS investigation. The consequences of theory testing demonstrate that 1 of 5 speculations were dismissed. Market orientation not impacts on performance. Market orientation and business enterprise orientation has positive and significant impact to competitive advantage. Business orientation and competitive advantage has positive and significant impact to performance. The example utilized in this examination is restricted with regards to Micro Small and Medium Enterprise. Proposals for further research by including another variable that was not recently contemplated. Useful ramifications in this examination is industry administrators ought to adjust their CPMS to incorporate estimates explicit to intra-hierarchical business enterprise and development and should seek after more noteworthy comprehension of changing client inclinations. This examination offers performance to improve business orientation and item advancement with the goal that it will expand competitive advantage which effects on MSMEs performance.

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Section: H3: Market Orientation Has a Significant Effect On Performanmentioning

confidence: 83%

Section: The Effect Of Entrepreneurial Orientation On Competitive Advmentioning

confidence: 99%

Section: The Effect Of Entrepreneurial Orientation On Competitive Advmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The Effect of Market Orientation and Entrepreneurship Orientation to Competitive Advantage and Performance

Trarintya¹

2020

jefms

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“…Competitive advantage creates a defensible position in the market for a company. It is sustainable against direct and indirect competition faced by the company regarding its resources, revenue generation, customer base, and market returns (Yasa et al, 2020). It is highly context-specific since each industry has its challenges, regulations, resources, and various stakeholders, and dynamic external and internal environment.…”

Section: Introductionmentioning

confidence: 99%

Antecedents and Outcomes of Innovation Capability: A Case of European Automotive Organizations

Ahmad

2021

J. Digi.Inf.Sys

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Most of the firms are keen to achieve desired performance levels and competitive advantage through creativity and innovation. Thus, drawing on the resource-based view current study aims to contribute by exploring the underlying mechanism through which firms' characteristics are linked with firm performance and competitive advantage. Using online survey data was collected from 303 managers from German and Italian SMEs, results revealed that innovation capability mediated the associations between antecedents (creativity & dynamic capability) and outcomes (competitive advantage and performance). Several key policy insights and future research directions are suggested.

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The Effect of Marketing Knowledge on Competitive Advantage in the Food Industries Companies in Jordan

Aldaihani¹,

Quran

Al-hourani

et al. 2023

The Effect of Information Technology on Business and Marketing Intelligence Systems

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The role of competitive advantage in mediating the effect of promotional strategy on marketing performance

Cited by 45 publications

References 1 publication

The Effect of Market Orientation and Entrepreneurship Orientation to Competitive Advantage and Performance

The Effect of Market Orientation and Entrepreneurship Orientation to Competitive Advantage and Performance

Antecedents and Outcomes of Innovation Capability: A Case of European Automotive Organizations

The Effect of Marketing Knowledge on Competitive Advantage in the Food Industries Companies in Jordan

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