“…Finally, the ability to improve upon and contribute to the common goal: "family pride", the product or service, perpetuation of the business in general, -can be motivation enough to enter the family firm (Sharma and Irwing, 2005;Dumas et al, 1995). Contribution to family is an important issue in family business literature, especially because daughters in family business are often drawn to the business by a desire to help the family (Daspit, Holt, Christman and Long, 2016;Peters, Raich, Märk and Pichler, 2012), continue the family tradition, give back to the family, live the family dream, take care of parents, or create something to pass on to children (Salganicoff, 1990;Dumas, 1998;Vera andDean, 2005, Murphy andLambrechts, 2015), with salary being a secondary issue (Overbeke et al, 2013). Finally, social contribution was rather hypothesized based on the literature about social emotional wealth (SEW) (Berrone, Cruz, Gomez-Mejia, 2012).…”