The role of certification in the Brazilian fruit sector

Abstract

Certification systems play an important role in any market that is burdened with a high degree of information asymmetry and quality uncertainty. Thus, producers and exporters of fresh fruit in developing countries like Brazil are increasingly required to demonstrate the safety and traceability of their produce up to the consumption stage. This paper aims at presenting a comparative analysis of the different certification schemes applied to fruit production in Brazil. A survey of 303 grape and mango farmers was conducted in 2006 in the Juazeiro and Petrolina regions of the São Francisco Valley. The results of the certification schemes adopted by grape farmers show that GlobalGAP certified ones have higher productivity. The income of farmers with one certificate is higher than that of those with two certificates. The comparative analysis of small and medium farms concludes that there is no evidence of the marginalization of small farmers.

Análise dos canais de comercialização: o caso dos produtos agroindustrializados no mercado público DOI 10.5752/P.1984-6606.2010v10n23p8

“…The respondents ' social data indicate that the mean age of producers is 46,7 years and 75% have only four years of schooling. According to DORR (2009), the low level of schooling leads to greater difficulty in implementing managerial techniques in the property, which in turn makes difficult the traceability of the chain. It comes out that in the researched reality that schooling is inversely proportional to the annual gross income.…”

Coordenação na agricultura familiar e o desenvolvimento territorial: o caso das indicações geográficas para o café

“…Isto minimiza a assimetria de informação, contribui para a redução dos custos de transação e pode possibilitar o acesso ao mercado internacional (DÖRR; GROTT, 2009). Contudo, quando não conseguem atender às exigências impostas por elas, as certi cações tornam-se fatores de exclusão de pequenos agricultores.…”

Motives, opportunities, and risks for private sector investment in protected areas with international importance: evidence from German companies

“…The communication of corporate engagement might not only increase the shareholder value (Figge 2005;Guenster et al 2011;Hart and Milstein 2003) and encourage competitive advantages (McWilliams and Siegel 2011;Nidumolu et al 2009;Porter and Kramer 2006;Tetrault Sirsly and Lamertz 2008) but also allow companies to gain a price premium through an increased willingness to pay for eco-friendly products (Dörr 2009;Juutinen et al 2011). Corporate responsibility can have severe influence on the purchasing behavior of customers (Meijer and Schuyt 2005;Sen and Bhattacharya 2001) and thus be as important as the advertisement and the research and development activities of a company (Gardberg and Fombrun 2006).…”