“…Authenticity is defined as something that "is believed or accepted to be genuine or real" (Taylor, 1991, p. 17). Perceived authenticity has been widely examined in many contexts such as tourism (Zhang et al, 2021), advertising (Lawrence et al, 2013), philanthropic activities such as museums (Hede et al, 2014), media including reality television (Molleda, 2010), and ethnic restaurants (Liu et al, 2018). In each of these contexts, the concept of perceived authenticity is often juxtaposed against the assumption that this variable will influence consumers' behavior (Chen et al, 2020).…”