The rise of digital intelligence: challenges for public relations education and practices

Cismaru, Diana-Maria; Gazzola, Patrizia; Ciochină, Raluca Silvia; Leovaridis, Cristina

doi:10.1108/k-03-2018-0145

Cited by 15 publications

(6 citation statements)

References 15 publications

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“…"Digital Intelligence" however, like the CE, experiences the challenge of lack of a concise definition. Considering the definition of "intelligence" as the ability to learn and solve problems [150], "digital intelligence" is conceptualized as the "ability to understand and relevantly use digital/online concepts and solve technological, informational and communicational online problems" [151]. Following this [152] introduces the notion of "digital fluency", arguing that the intelligence gap which users of products fill and deploy in order to utilize new technologies can be said to be digital intelligence.…”

Section: Digital Intelligence To Enable a Ce-i40 Integrationmentioning

confidence: 99%

Digitisation and the Circular Economy: A Review of Current Research and Future Trends

et al. 2018

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Since it first appeared in literature in the early nineties, the Circular Economy (CE) has grown in significance amongst academic, policymaking, and industry groups. The latest developments in the CE field have included the interrogation of CE as a paradigm, and its relationship with sustainability and other concepts, including iterative definitions. Research has also identified a significant opportunity to apply circular approaches to our rapidly changing industrial system, including manufacturing processes and Industry 4.0 (I4.0) which, with data, is enabling the latest advances in digital technologies (DT). Research which fuses these two areas has not been extensively explored. This is the first paper to provide a synergistic and integrative CE-DT framework which offers directions for policymakers and guidance for future research through a review of the integrated fields of CE and I4.0. To achieve this, a Systematic Literature Review (SLR; n = 174) of the empirical literature related to digital technologies, I4.0, and circular approaches is conducted. The SLR is based on peer-reviewed articles published between 2000 and early 2018. This paper also summarizes the current trends in CE research related to manufacturing. The findings confirm that while CE research has been on the increase, research on digital technologies to enable a CE is still relatively untouched. While the “interdisciplinarity” of CE research is well-known, the findings reveal that a substantial percentage is engineering-focused. The paper concludes by proposing a synergistic and integrative CE-DT framework for future research developed from the gaps in the current research landscape.

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Section: Digital Intelligence To Enable a Ce-i40 Integrationmentioning

confidence: 99%

Digitisation and the Circular Economy: A Review of Current Research and Future Trends

et al. 2018

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“…One aspect of digital culture in education is the students' digital fluency. Students' digital fluency had been categorized as one aspect of digital intelligence [20]. The term of digital fluency can be coined back from Resnick argumentation.…”

Section: Literature Reviewmentioning

confidence: 99%

Digital Learning, Smartphone Usage, and Digital Culture in Indonesia Education

et al. 2020

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Introduction. The rapid development of information and technology has procreated a digital culture in Indonesian education. This article aims to depict the current condition of digital culture in Indonesian education by pointing at the issue of students’ digital fluency, particularly the readiness for using digital learning resources and smartphone usage. Materials and Methods. A combination of the survey and qualitative descriptive method was used to identify the students’ intensity of using a smartphone, the description of students’ smartphone usage, and the students’ perspectives regarding the smartphone usage in learning activities. The data were collected through questionnaires from 384 students in the first grade of senior high schools in Surakarta, Central Java, Indonesia. Results. The findings of the research show that the students regularly use the smartphone more than 6 to 7 hours a day. The students use the Internet to gather information or download the learning materials. Moreover, they strongly agree that smartphone usage will give benefits to them. Discussion and Conclusion. The findings of research reflect that the students engage with the smartphone as a device to support their learning activities. The students’ engagement reflects the positive impact of smartphone usage on the psychological and cultural dimensions of the students. Moreover, the teachers should uphold the students’ digital culture by integrating digital material resources and smartphone usage into classroom activities.

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“…None of the papers has investigated how digital or AI is going to impact the agency–client relationship, and whether AI has the potential to disrupt the PR industry or not. To communicate with the younger public, older generation PR professionals need to acquire digital literacy (Cismaru, Gazzola, Ciochina, & Leovaridis, 2018). Till date, the AI-enabled task automation has been given prominence in the literature (Galloway & Swiatek, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Artificial Intelligence: A Strategic Disruption in Public Relations

Panda

Upadhyay

Khandelwal

2019

Journal of Creative Communications

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This article discusses the concept, benefits, application, impact and role of artificial intelligence (AI) in public relations (PR) industry. It examines the application of AI-based systems and their role as strategic disruption in the PR industry. This article is based on qualitative semi-structured interviews of 31 PR professionals and is grounded in the insights from the review of relevant research papers, articles, and case studies. It highlights the developments in research and practice related to AI application in the PR industry. AI-powered systems can scan social media and are smart, intelligent and experts in handling queries. These AI-enabled systems can post responses on social media in real time for the client and manage the crisis. With AI, PR professionals can save time spent on mundane activities like creating media lists, scheduling meetings and sending follow-up emails. Mass personalization and customization using AI are improving the effectiveness of PR activities. It is too early to say whether AI will act as strategic disruption in the PR industry. Based on the insights and discussion in this article, the PR professionals and researchers can make decisions on whether to invest in AI tools and solutions.

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The rise of digital intelligence: challenges for public relations education and practices

Cited by 15 publications

References 15 publications

Digitisation and the Circular Economy: A Review of Current Research and Future Trends

Digitisation and the Circular Economy: A Review of Current Research and Future Trends

Digital Learning, Smartphone Usage, and Digital Culture in Indonesia Education

Artificial Intelligence: A Strategic Disruption in Public Relations

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