Purpose This paper aims to review the applications of artificial intelligence (AI) in the hiring process and its practical implications. This paper highlights the strategic shift in recruitment industry caused due to the adoption of AI in the recruitment process. Design/methodology/approach This paper is prepared by independent academicians who have synthesized their views by a review of the latest reports, articles, research papers and other relevant literature. Findings This paper describes the impact of developments in the field of AI on the hiring process and the recruitment industry. The application of AI for managing the recruitment process is leading to efficiency as well as qualitative gains for both clients and candidates. Practical implications This paper offers strategic insights into automation of the recruitment process and presents practical ideas for implementation of AI in the recruitment industry. It also discusses the strategic implications of the usage of AI in the recruitment industry. Originality/value This article describes the role of technological advancements in AI and its application for creating value for the recruitment industry as well as the clients. It saves the valuable reading time of practitioners and researchers by highlighting the AI applications in the recruitment industry in a concise and simple format.
This article discusses the concept, benefits, application, impact and role of artificial intelligence (AI) in public relations (PR) industry. It examines the application of AI-based systems and their role as strategic disruption in the PR industry. This article is based on qualitative semi-structured interviews of 31 PR professionals and is grounded in the insights from the review of relevant research papers, articles, and case studies. It highlights the developments in research and practice related to AI application in the PR industry. AI-powered systems can scan social media and are smart, intelligent and experts in handling queries. These AI-enabled systems can post responses on social media in real time for the client and manage the crisis. With AI, PR professionals can save time spent on mundane activities like creating media lists, scheduling meetings and sending follow-up emails. Mass personalization and customization using AI are improving the effectiveness of PR activities. It is too early to say whether AI will act as strategic disruption in the PR industry. Based on the insights and discussion in this article, the PR professionals and researchers can make decisions on whether to invest in AI tools and solutions.
Purpose This paper aims to review and explore the adoption of Metaverse as a training ecosystem. The paper focuses on the current debate on the relevance of Metaverse for training. Design/methodology/approach This paper reviews the recent articles and interviews and then critically discusses the future of training in Metaverse. Findings Recent reports, studies and developments show that immersive training holds much potential. The future for training in Metaverse seems to be bright with benefits for both employers and employees. Originality/value This viewpoint paper is easy to read and comprehensive.
Purpose This paper aims to discuss the rationale, theoretical foundation, application, and future of artificial intelligence (AI)-based training. Design/methodology/approach A review of relevant research papers, articles and case studies is done to highlight developments in research and practice. Findings AI-based training systems are smart, intelligent and expert in handling queries. These systems can curate content, grade, evaluate, and provide feedback to trainee, thus making learning adaptive and contextual. Practical implications Application of AI is vital in the field of training, as it helps personalization and customization of training programs to increase the effectiveness of training. Originality/value Executives and researchers can save time by reading relevant information on the linkage, and its contribution to AI is discussed and summarized in an easy to read format.
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