“…Alauddin and Valadkhani () add to these reasons, the less than appropriate product for an increasingly diverse clientele and the use of less experienced teaching staff in lower undergraduate courses. Also, a variety of studies have identified that the reasons for the reduction in economics enrolments are that economics: is poorly perceived by potential students, has a declining public image, is a hard rigorous subject, has no clear link with securing a good job, is associated with anachronistic teaching methods and content and is of dubious quality (Lewis & Norris, ; Millmow, , ; Alvey & Smith, ; Ashworth & Evans, ; Fournier & Sass, ; Maxwell, ; Freedman & Blair, ). In contrast, business degrees have become very popular.…”